I Don't Shop on Amazon Often, But I Do Stock Up on Classic Staples During the Prime Day Sale
![Swimsuit outfit](https://cdn.mos.cms.futurecdn.net/Jsp8bo5sYL7tB4us7rgyXG-415-80.jpg)
The much-awaited Amazon Prime Day sale has arrived. The two-day event is taking place July 16 and 17 and includes markdowns on items across the retailer. While I don’t normally purchase many fashion or clothing items from Amazon, the sale is a great time to add some pieces to my cart. My approach? Stocking up on classic staples that I would be purchasing whether it was a sale or not. I’ve purchased too many sale finds that I ended up regretting later, so this cuts the post-sale remorse out of the equation.
I combed through Amazon to find the exact pieces that make the cut. Some are pieces I already own but have been thinking about buying in a new colorway—as is the case with the Polo Ralph Lauren button-down I already have in white but I’m eyeing in blue. Others I wear so much that they are now very worn—such as the Nike sports bra and leggings that need to be replaced with fresh versions. Ahead, shop my picks for the best classic staples to buy from the Amazon Prime Day sale.
It doesn't get more classic than a Polo Ralph Lauren button-down shirt.
I'm in the market for new running sneakers, and these are sitting in my cart.
Another travel staple? The Nori steam iron to touch up clothes on the go.
When it comes to relaxed jeans, I always look for pieces with tailored lines.
To wear with white trousers or tied over your shoulders.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.