I Proudly Buy My Basics on Amazon—36 Items I'm Stocking Up on This Prime Day
If you know me, you know how much I love stocking up on fashion essentials from Amazon. Several times a year, I replenish my closet with the retailer's timeless pieces, but I eagerly wait for one special day—Amazon Prime Day. It's during this annual event that I embark on a major shopping spree, purchasing all my beloved wardrobe basics at discounted prices.
Being a dedicated Amazon Prime Day shopper for over seven years, I must say this year's event is particularly exceptional. Since Amazon Prime Day 2024 is finally here, and it's the last day to shop, I'm thrilled to share my top picks with you.
What's in store, you ask? A diverse range of everyday classics. The denim collection alone is a treasure trove, featuring versatile straight-leg and baggy jeans from Levi's, Rag & Bone, and The Drop. That's just the beginning. There's a delightful selection of designer-style outerwear, such as trench coats and jean jackets, alongside elegant shoe varieties, including strappy sandals and Mary Janes. Plus, you'll find discounted basics like Skims-inspired tank tops and stylish, practical activewear suitable for a range of activities and body sizes. The sheer variety is sure to invigorate your shopping experience.
As an expert Amazon shopper, I can confidently say that these elevated basics will be completely sold out before the event draws to a close, so I urge you to explore my chosen deals on fashion basics from the Amazon Prime Day sale before they vanish. Time is ticking away, so don't let this opportunity slip through your fingers!
I always wait for Prime Day to update my denim collection, knowing that the best Levi's 501s will be on sale.
This Madewell white T-shirt sets the standard for perfection.
Last year, these earrings sold out during Prime Day, and I expect the same this year. Fashion enthusiasts can't get enough of them.
A reliable white button-down is a staple in every French woman's wardrobe. Wear this one alone or layered under a crewneck sweater.
This is so cozy. Wear it slung over your shoulders with a tank top and silk pants in the summer or on the body with jeans and boots in the winter.
This piece is all about elevated style, from the hidden buttons and textured ribbed details to the round neckline.
These ankle socks are the perfect finishing touch to sneakers or loafers.
When this dress went viral last year on TikTok, I immediately bought one, and I'm so happy I did. The quality is amazing, and it hugs my body in all the right places. It also has built-in shorts, which make me feel comfortable when playing tennis or running errands. Plus, the thick straps make my chest feel well-supported. I highly recommend this dress; it's a perfect 10 out of 10.
I am currently really into wearing denim-on-denim outfits. This jacket would pair flawlessly with a set of dark-wash wide-leg jeans.
When I first laid eyes on these, I could've sworn they were from Amazon's Luxury Stores category. You'd never guess they're actually under $50.
I have a growing collection of Hanes T-shirts, and I'm definitely not complaining about it.
These sunglasses always earn me compliments. They've got that designer look without the hefty price tag.
Tailored vest sets may be considered trendy at the moment, but they are actually fashion basics that everyone should have in their capsule wardrobe. The lightweight material is perfect for the summer heat but also great for layering in the fall and winter. You can wear this two-piece on your next flight or to the office—anything goes.
The trench coat is a timeless, effortlessly stylish, and long-lasting wardrobe staple that can be worn in various ways. Take advantage of this opportunity to make it yours before I do.
This underwire bra is Amazon's top seller and has an impressive 25,000 five-star reviews. It's lightweight, comfortable, and supportive without feeling confining. Trust me—one won't be enough.
These trousers are versatile enough to be worn to an important meeting or a casual Sunday brunch. The pleating adds a touch of elegance and sophistication, giving this pair a crisp and luxurious feel.
Pair your jeans, skirts, and dresses with these fabulous flats for a touch of chic elegance.
I added these to my cart immediately. They have my name written all over them.
On every Prime Day, I make sure to grab this pack of thongs because you can never have too many of them! They're so seamless that it feels like you're not wearing anything.
I'm always on the lookout for the perfect-length workout top that hits right above my hip bones, and this one fits the bill. It's made with lightweight, non-see-through fabric.
The Gym People is my go-to brand for reliable workout leggings. The quality feels like Lululemon, but the price tag is much more reasonable. I've had a few pairs for a year now, and they have held up really well after many washes. Get yourself a few different colors, and thank me later.
Fashionable women across the country, from Los Angeles to New York City, are ditching their denim shorts in favor of these anti-trend long shorts. Constructed from breathable linen and featuring oversize front pockets, these shorts are both practical and stylish. Better yet, they are 50% off!
A pair of simple sandals can dress up an everyday outfit or add the perfect finishing touch to an evening look.
This LBD is perfect, and I can't believe it's on sale for under $50.
If you're going to buy one thing today, let it be these. They look just like the designer heels that fill my Instagram feed.
Versatile and stylish, this sweater can be worn with jeans or an A-line skirt.
I can't believe Amazon discounted its best-selling tennis skirt for Prime Day! What's great about it is the built-in shorts with pockets and the material that's absorbent, sweat wicking, and quick drying. This piece would look so cute with a tight-fitting tank top and white sneakers, whether playing tennis, golf, or pickleball.
The great thing about Prime Day is that Amazon discounts in-season fashion pieces like this one-piece swimsuit. Over 400 shoppers purchased it in the past month, so it must be worth it.
Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
-
The Elevated Basics I'm Recommending to My Friends Who Live in NYC, Chicago, and L.A.
Fall staples.
By Bobby Schuessler
-
These Chic Under-$100 Buys Have Me Absolutely Giddy for Fall
Your friends will be doing a double-take.
By Jennifer Camp Forbes
-
33 Trendy Basics I'm Buying From J.Crew, Zara, and Mango This Season
Stock up.
By Allyson Payer
-
We're Fashion Editors—the 9 Best Items From The Row That Are Truly Worth the Investment
They'll never date.
By Emily Dawes
-
Katie Holmes Wore the Elevated Fall Basics Trend New Yorkers Will Wear With Jeans
You'll see.
By Allyson Payer
-
People in Paris Will Wear These 4 Fall Basics to Look Chic
Versatile staples.
By Bobby Schuessler
-
Whoa, This Abercrombie Sale Is Full of Incredibly Chic Finds—25 Standouts That Have My Attention
Everything from cool jeans to sleek dresses.
By Jennifer Camp Forbes
-
The Easy Yet Elevated Outfit Formula Fashion People Will Be Wearing Straight Into Fall
Here are seven takes on the chic look.
By Jennifer Camp Forbes