I Proudly Buy My Basics on Amazon—36 Items I'm Stocking Up on This Prime Day

A woman wearing a striped dress, sunglasses, a straw hat, and gold earrings.

(Image credit: @amazonfashion)

If you know me, you know how much I love stocking up on fashion essentials from Amazon. Several times a year, I replenish my closet with the retailer's timeless pieces, but I eagerly wait for one special day—Amazon Prime Day. It's during this annual event that I embark on a major shopping spree, purchasing all my beloved wardrobe basics at discounted prices.

Being a dedicated Amazon Prime Day shopper for over seven years, I must say this year's event is particularly exceptional. Since Amazon Prime Day 2024 is finally here, and it's the last day to shop, I'm thrilled to share my top picks with you.

What's in store, you ask? A diverse range of everyday classics. The denim collection alone is a treasure trove, featuring versatile straight-leg and baggy jeans from Levi's, Rag & Bone, and The Drop. That's just the beginning. There's a delightful selection of designer-style outerwear, such as trench coats and jean jackets, alongside elegant shoe varieties, including strappy sandals and Mary Janes. Plus, you'll find discounted basics like Skims-inspired tank tops and stylish, practical activewear suitable for a range of activities and body sizes. The sheer variety is sure to invigorate your shopping experience.

As an expert Amazon shopper, I can confidently say that these elevated basics will be completely sold out before the event draws to a close, so I urge you to explore my chosen deals on fashion basics from the Amazon Prime Day sale before they vanish. Time is ticking away, so don't let this opportunity slip through your fingers!

Associate Fashion Editor

Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.