I'm a Shopping Director—These Are the 27 Random (But Great) Amazon Prime Day Buys I'm Into

Hey everyone. I'm the shopping director here at Who What Wear, and I create daily edits to inspire your shopping needs. Fun fact: It's Amazon Prime Day (July 8 through July 11—yes, four days this year). I rounded up the best fashion and beauty items already, but I thought I'd create another list of items I found while scrolling through the Prime Day 2025 deals.
While most of my edits have some sort of direction or theme, this one is random. Below, you'll find the random but great Prime Day buys I'm into because they're chic, cool, fun, and/or incredibly useful for everyday life. There's a quick list of standouts, followed by the full edit. Happy shopping.
- Reef Bliss Nights Flip-Flops, $21 (originally $28)
- Bissell Little Green Multi-Purpose Carpet Cleaner, $82 (originally $124)
- Dyson Supersonic Origin Hair Dryer, $300 (originally $380)
- Levi's Ribcage Jeans, $53 (originally $80)
My Shopping Director–Approved List of Legit Amazon Prime Day 2025 Deals
Hi, it's me!
More cleaning-product talk. I looked at my Amazon account, and I last purchased "the green machine" last year. I don't know what I was doing before owning this. I have a dog and a child, so let's just say there are constantly spills on the carpet. This product cleans it all up like I hired a professional cleaner.
As one of our beauty editors said, this cult-favorite buy "seals split ends and heals damaged hair like a magic charm."

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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