Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items

Influencer wearing button down shirt, brown sweater, and brown leather jacket while wearing brown oval sunglasses and sitting on outdoor cafe bench.

(Image credit: @amaka.hamelijnck)

We've all been there—late-night doomscrolling and shopping on social media when you get the sudden urge to buy everything you see just because it's on sale. While it might not be the smartest financial decision I've ever made, I've learned how to be smart about my impulsive shopping, focusing on adding things to my closet I've wanted forever or thinking about how they'll work with the rest of my wardrobe. Although I've been guilty once or twice of going buck wild during Amazon's Prime Big Deal Days sales in the past, I've practiced restraint this year… until now.

During the October Prime Day sale, I've already stocked up on my favorite jeans, coats, intimates, and travel accessories, but after scrolling through the pages of deals one last time, I've found a few irresistible items I had to add to my shopping cart. Since Amazon's Prime Big Deal Days sale ends today, October 9, I'm rushing to the checkout line before these discounts go away. Here, shop 23 last-minute items you'll have zero regrets about, from an heirloom-worthy tennis bracelet to a great fall teddy coat.

Ana Escalante
Associate Features Editor

Ana Escalante is an award-winning journalist and Gen Z editor whose work ranges from dissecting size inclusivity at fashion week to discussing how American Girl Doll meme accounts are the the answer to society's collective spiral. She's covered it all: Copenhagen Fashion Week, Roe v. Wade frontline protests, and the re-branding of jorts, or, jean shorts for the uninitiated. At Who What Wear, Ana crafts sharp, irreverent features that speak to a digital-first generation, bringing her signature wit and unapologetic tone to long-form fashion and beauty content. If it’s smart, snarky, and a little unexpected, you'll probably find her name on it.