Before You Buy Your Amazon Prime Big Deal Days Haul, You Should See These 23 Impulse-Worthy Items

We've all been there—late-night doomscrolling and shopping on social media when you get the sudden urge to buy everything you see just because it's on sale. While it might not be the smartest financial decision I've ever made, I've learned how to be smart about my impulsive shopping, focusing on adding things to my closet I've wanted forever or thinking about how they'll work with the rest of my wardrobe. Although I've been guilty once or twice of going buck wild during Amazon's Prime Big Deal Days sales in the past, I've practiced restraint this year… until now.
During the October Prime Day sale, I've already stocked up on my favorite jeans, coats, intimates, and travel accessories, but after scrolling through the pages of deals one last time, I've found a few irresistible items I had to add to my shopping cart. Since Amazon's Prime Big Deal Days sale ends today, October 9, I'm rushing to the checkout line before these discounts go away. Here, shop 23 last-minute items you'll have zero regrets about, from an heirloom-worthy tennis bracelet to a great fall teddy coat.

Ana Escalante is an award-winning journalist and Gen Z editor known for her sharp takes on fashion and culture. She’s covered everything from Copenhagen Fashion Week to Roe v. Wade protests as the Editorial Assistant at Glamour after earning her journalism degree at the University of Florida in 2021. At Who What Wear, Ana mixes wit with unapologetic commentary in long-form fashion and beauty content, creating pieces that resonate with a digital-first generation. If it’s smart, snarky, and unexpected, chances are her name’s on it.
-
25 Criminally Good Madewell Sale Finds That Fashion People Are Adding to Their Carts
Up to 60% off? Yes, please!
-
My Friend Asked What's Chic to Buy From Amazon—I Sent Her 30 Early Access Fashion and Beauty Prime Day Deals
A pregame Prime Day.
-
Calling All Fashion People: Shopbop Is Having a Huge Sale on the Most Gorgeous Pieces
Score an extra 30% off sale items!
-
Free People Stans to the Front: Score These 37 Stunning Items on Sale Now
Score up to 50% off!
-
Amazon Prime Day Is Less Than a Month Away—Shop 29 Top Shoe Deals Ahead of the Frenzy
The chicest Amazon shoe finds.
-
You Had Me at 50% Off—25 Chic Gap Sale Finds That Will Be Instant Summer Closet Staples
One step closer to effortless outfits.
-
J.Crew Is Having a Major Sale RN—Here Are 29 Pieces I Immediately Added to My Cart
Up to 50% off.
-
Shopbop Has So Many New Discounted Gems—I'm Losing It Over These 27 Sale Finds
Summer standouts at up to 70% off.