I Just Tried the New Alexa Chung x Reformation Collab—Here's Everything Worth Buying

Inspired by British classics, vintage romance, and pieces Chung has been styling for years.

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Collage of Alexa Chung and fashion editor Judith Jones in the new Reformation x Alexa Chung collection.
(Image credit: Reformation; @joiedejude)

Every other week, there seems to be a new fashion collab dropping, but now and then, one comes around that really gets my editor senses tingling. Case in point: the new Alexa Chung x Reformation collection that just launched today. Any cool fashion person knows that when fashion muse and It-girl Alexa Chung puts her creative touch on a project, it's going to be good. What makes this even more exciting is that she's co-designed with Reformation, the coolest brand on the block for trend-forward styles.

Featuring classic knits, tailored outerwear, and delicate delights, the 30-piece collection is filled with original designs, sumptuous fabrics, romantic silhouettes, of-the-moment colors, and unexpected pairings—all inspired by British classics, vintage style, and pieces Chung has been styling for years.

Below, I'm highlighting the pieces I was lucky enough to try on firsthand and sharing my absolute favorite styles. To summarize, the collection is fun, effortless, and pretty charming—much like Chung herself. Keep scrolling to shop the collab.

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Judith Jones in a black satin dress from the Alexa Chung x Reformation collection.

(Image credit: @joiedejude)

One of my favorites from the collection, this lace-trimmed satin dress leans into '90s vintage vibes with its minimalist knee-length silhouette, chic spaghetti straps, and lace. It will make for the perfect holiday dress this festive season.

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Judith Jones in a gold velvet dress.

(Image credit: @joiedejude)

If you have a winter wedding or special soirée, this sumptuous chartreuse velvet dress is a must. The ruching in the front and back oozes '20s vibes, and the low back is stunning. The color and fabric look so luxe.

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Judith Jones in a purple dress.

(Image credit: @joiedejude)

The perfect way to lean into this season's most popular color trend is with this head-turning satin dress. It has a playful bubble hem and a charming sweetheart neckline.

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Judith Jones in a sheer dress.

(Image credit: @joiedejude)

Layers of sheer organza were all over the fall/winter 2026 runways, and this ethereal dress is the perfect way to try the trend. I love the square neckline and the fact that it can easily be dressed up or down. It also comes in a chic light gray.

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Judith Jones in a print skirt.

(Image credit: @joiedejude)

This skirt! Wow. The delicate embroidery, the gorgeous color, the chic silhouette—it's so pretty and unique.

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Judith Jones in a velvet jacket.

(Image credit: @joiedejude)

Another favorite from the collection, this is one of those jackets everyone will ask you about when you wear it. The sumptuous blue-purple velvet is ultra-luxurious and will work with jeans, tailored trousers, and slip skirts alike.

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Judith Jones
Judith Jones
Associate Shopping Director

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.