My 2025 Shopping Bucket List: 30 Fashion and Beauty Items That Made the Cut

Who What Wear editor Allyson Payer.

(Image credit: @allypayer)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Over the holidays, I had a little more free time than usual to do things I often neglect, such as weeding out unworn items in my closet and unused beauty products in my bathroom. After being faced with how overstuffed my storage space is, I decided that I'm only interested in purchasing things that I'll wear and use repeatedly in 2025. No more shoes that I buy for one trip or lipsticks purchased for one special occasion. The best way to stay on track with my shopping intentions is to make a list and stick to it, so on New Year's Day, thats exactly what I did.

My 2025 shopping bucket list consists of 15 fashion items and 15 beauty products that I'm prioritizing this year, all of which I know I'll wear over and over. In case you're seeking a bit of shopping inspiration or are just curious, keep scrolling to check out my list and perhaps even add some of these bucket-list items to your own collection.

Fashion Bucket List

Beauty Bucket List

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.