30 Key Pieces I'm Buying First In 2025

Ralph Lauren 2004 runway
(Image credit: Getty Images)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

Fashion for the upcoming year is top of mind as I consider how I'm building out my 2025 outfits, as well as how I'll be editing out of my wardrobe. I've already done a thorough closet cleanout to donate pieces that I haven't been wearing and feel inspired to incorporate new-in pieces from designers, as well as some of the upcoming trends that I've been excited to start wearing. I’ve already dug into the biggest trends from the spring/summer 2025 runways and dug into more about where fashion is headed, as well as consulted editors to see which items they are planning to invest in and there are some clear common themes.

So what has landed on the short list of key buys for 2025? Ahead, I’m breaking down the pieces I'm eyeing and plan to wear everywhere from home in NYC to fashion month to warmer weather arriving this spring. Ahead, see my top fashion finds for 2025. While I will start by ordering just a few items, this will serve as a shopping list I'll return to as I make new purchases throughout the year.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury and runway content as well as wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, Tiffany & Co., and MyTheresa, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.