Prepare to Be Shocked: This Expensive-Looking (and Once-Dated) Sneaker Trend Is Secretly So Affordable

Sneakers have become one of those wardrobe essentials that just make sense. Gone are the days when they were solely reserved for gym sessions or weekend errands—now, they're just as likely to be spotted under a tailored suit as they are with a relaxed tracksuit. I've lost count of how many times I've reached for a pair over heels, not just for practicality (though that helps), but because they genuinely complete an outfit in a way that feels modern and effortless. And the best part? You don't have to spend a fortune to find a great pair. Right now, retro, 70s-inspired sneakers are trending hard, and we found the best affordable pairs to prove that style, comfort, and being on-trend don't always have to come with a luxury price tag.

Of course, the fashion world's love affair with sneakers isn't exactly new. What started as a purely functional shoe has evolved into a cultural icon, shaped by everything from sportswear trends to subcultures and street style movements. Fast-forward to 2025, and sneakers are more relevant than ever, thanks to their runway credentials. Loewe's Flow Runners and On Cloudventure collaborations have quickly become fashion-editor favourites, while Miu Miu's distressed ballet-style sneakers continue to dominate street style. Even The Row, known for its ultra-minimal aesthetic, has embraced the trend with its effortlessly cool Marie H trainers, proving that sleek, understated sneakers are just as covetable as their chunkier counterparts.

The spring and summer 2025 collections cemented their status, with designers like Miu Miu pairing retro-inspired styles with sheer skirts and tailored blazers, while Loewe went all in on futuristic, sculptural silhouettes. But beyond the catwalk, trainers have infiltrated every corner of fashion, with even the most dedicated heel lovers (myself included) fully converted.

That's not to say that navigating the world of trainers is easy. With endless styles, collaborations, and cult-favourite brands vying for attention, finding the right pair can feel overwhelming. Yes, Adidas Sambas are still having a moment, and New Balance's retro runners continue to dominate the fashion crowd, but there's a fresh trend in the mix that won't cost you an absurd amount to buy into. Over the past few years, brands like COS, Mango, and Zara have seriously upped their game, creating styles that feel just as elevated as designer options but at a fraction of the price, and right now, they are nailing the retro sneaker trend. I'm all about the high-low mix—investing in timeless staples while hunting down affordable finds that look far more expensive than they are—and sneakers are one of the easiest ways to master this balance, particularly as it pertains to this trend.

Some of my most-worn sneakers aren't from big-name brands at all. I still get compliments on an unbranded pair I picked up from COS last year—sleek, minimal, and ridiculously comfortable, they've been my go-to for everything from coffee runs to long days on my feet running to and from meetings. Over the years, we've seen some incredible partnerships, from H&M's designer drops to Mango's sleek sportswear-inspired collections. These retailers offer the perfect mix of exclusivity and affordability, proving that you don't need to splurge to get a great pair of sneakers.

To save you the scroll, I've rounded up the best affordable sneakers available right now, covering five standout brands that are leading the way in 2025.

Shop The Best Affordable Sneakers:

1. Zara

Zara is known for its high-fashion approach with affordable price-points, and its sneaker collection follows suit. Whether they're taking inspiration from designer styles or reinventing classic silhouettes with a modern twist, Zara's footwear selection is always ahead of the curve.

Shop Zara Sneakers:

2. Massimo Dutti

Massimo Dutti might not be the first brand that comes to mind for sneakers, but trust me—it should be. The quality-to-price ratio is unbeatable, and the designs have a classic, versatile feel. Whether you need an everyday go-to or a pair for long walks, their offering is seriously impressive.

Shop Massimo Dutti Sneakers:

3. J.Crew

J.Crew consistently delivers on trend-led, affordable fashion, and the sneakers are no exception. Whether you're after sporty, street-style-inspired sneakers or something more classic, the brand's selection covers all bases. The quality has seriously improved over the years, making them a great budget-friendly choice.

Shop J.Crew Sneakers:

4. Mango

Mango has always been a go-to for polished, trend-forward pieces, and the brand's sneaker collection is no exception. Expect sleek silhouettes, chocolate suedes, and elevated details that make each pair feel far more premium than their price tag suggests. If you're after sneakers that feel versatile yet fashion-conscious, Mango is an excellent choice.

Shop Mango Sneakers:

5. COS

For those who love clean lines, premium fabrics, and a minimal aesthetic, COS is a no-brainer. The brand's footwear collection reflects its signature approach to fashion—pared-back, well-constructed, and timeless. COS sneakers are ideal if you want something that looks effortlessly expensive without the designer price tag.

Shop COS Sneakers:

This post originally appeared on Who What Wear UK.