Say Hello to Powder Pink, Burgundy's More Romantic Cousin

The powder pink color trend on the spring/summer 2025 runways.
(Image credit: Launchmetrics)

We already know the biggest color trend of 2025: powder pink. While we'd usually reserve our bets about the top color trend for the upcoming year until firmly arriving in the upcoming season, the sheer abundance of light and frothy powder-pink pieces on the spring/summer 2025 runways makes us confident that the shade will be taking over. This includes ahead-of-the-curve brands that continue to set the trends season after season, such as Miu Miu, Alaïa, Khaite, and countless others.

The powder-pink color trend follows the dominance of red and burgundy over the last year, and the cool, dusty pink is yet another progression through the color family. It also arrives at an interesting moment when fashion is returning to a more romantic space. For spring 2025, powder pink offers a romantic alternative to burgundy, which has been popular among the fashion set. Ahead, see how the powder-pink color trend took over on the spring/summer 2025 runways and pieces to start adding to your closet now.

Spring/summer 2025 runway look featuring the powder pink color trend.

Brandon Maxwell S/S 2025

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Powder pink is a new major color trend that appeared at the beginning of fashion month in New York at brands such at Brandon Maxwell. This beautiful halter dress was featured in the hue and is sure to be a key buy in 2025.

Spring/summer 2025 runway look featuring the powder pink color trend.

Alaïa S/S 2025

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This voluminous look at Alaïa proves just how impactful the color is when worn from head to toe.

Spring/summer 2025 runway look featuring the powder pink color trend.

Khaite S/S 2025

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Khaite's approach involved layers of sheer chiffon and white accessories—including a top-handle bag and cage heels—that demonstrate just how good the combination of pink and white is.

Spring/summer 2025 runway look featuring the powder pink color trend.

Jil Sander S/S 2025

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At Jil Sander, we saw more evidence of powder pink paired with white.

Spring/summer 2025 runway look featuring the powder pink color trend.

Chanel S/S 2025

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Chanel gave a full-stop endorsement to the color, a classic shade for the French fashion house.

Spring/summer 2025 runway look featuring the powder pink color trend.

Miu Miu S/S 2025

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Miu Miu's playful layering ideas proved just how well the color works with unexpected shades such as purple, gray, and navy.

Spring/summer 2025 runway look featuring the powder pink color trend.

Valentino S/S 2025

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Like many other designers this season, Valentino embraced powder pink in a full monochromatic ensemble.

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.