Jil Sander's Final Meier-Era Collection Was Sharp, Raw, and Sentimental


Jil Sander has long been synonymous with modernity, refinement, and precision. Since taking the helm in 2017, Lucie and Luke Meier have reshaped the brand's legacy with their signature blend of rigor and romance. This season, they bid farewell to the brand with their final collection. Their departure marks the end of a defining era—one in which they infused Jil Sander's sharp tailoring with poetic softness, balancing structure with fluidity. For their final collection, the duo delivered a powerful, emotionally charged show that felt like both a reflection on their tenure and a declaration of their aesthetic ideals.
The fall/winter 2025 collection was presented in Milan and made for a beautiful juxtaposition between two sides of Jil Sander. Darkness and light, toughness and delicacy—this tension was at the heart of the collection. Classic masculine codes were sharpened, and severe jackets and coats were subtly disrupted by unexpected details, including lace inserts, studded belts, and glossy finishes. Meanwhile, traditionally feminine elements—sheer-ribbon trim, shimmering sequins, and plush shearling—were grounded in a palette of stark black, steel gray, and deep red. This interplay between contrasts made for one of the Meiers' most striking collections yet, a fitting farewell to their time at the house. Ahead, see everything you need to know about the Jil Sander F/W 25 runway show.
A Swan Song
Lucie and Luke Meier, the Swiss-Canadian husband-and-wife duo, took the helm at Jil Sander in 2017, redefining the brand with their modern take on minimalism and meticulous craftsmanship. Over the past eight years, their tenure has been nothing short of transformative, delivering collection after collection of quiet luxury and precision. This final collection serves as a stunning swan song and closes a defining chapter in the brand's history with elegance and impact.
Edgy Meets Pretty
Jil Sander may be synonymous with minimalism and sharp tailoring, but this season, the brand pushed the boundaries of where its pieces can take you. The collection embraced an edgy-meets-pretty aesthetic, seamlessly blending contrasts. Think leather jackets over silk blouses and sheer socks, billowy dresses with structured outerwear, and chunky leather boots paired with dramatic knitwear. Sequins met lace, creating a harmonious balance that merged the two sides of the Jil Sander woman into one striking vision.
Texture in Focus
The first thing that caught everyone's attention at the show? Texture woven seamlessly into every look. Fringe came to life, swinging with every step, and fur collars and sharp shoulder pads added depth and drama. The result? A collection that felt just as dynamic to wear as it was to watch.
Heavy-Metal Accessories
Silver-hardware belts and studded loafers with leather bows brought an element of '90s grunge to the runway. Delicate fringe dresses paired with edgy footwear proved that grunge can have a soft side too. As for the jewelry? Strong, silver, and effortlessly cool, it was complemented by statement belts adorned with bold rings.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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