I've Just Come Back from Croatia—6 Elegant Trends I Spotted Everywhere I Went

I'm going to preface this article by saying if you haven't been to Croatia, it should absolutely be on your travel bucket list. From the sparkling crystal-blue waters and the incredible historical architecture to the warm hospitality and delicious fresh food, the European country is a jewel, and I'm already planning to return to the cluster of islands next year to explore more. Having said that, I packed a lot into my five-day trip there, flitting between luxurious port towns as well as the bustling city of Split, so I do feel like I have a decent grasp on what Croatia is all about. And let me tell you, I found the people there to be just as stylish as their European counterparts who tend to steal a lot of the fashion spotlight (yes, I'm talking about the French and Italians).

From locals to those visiting the area, there's a sense of getting dressed up that goes hand in hand with the Croatia mood. In place of sporty-looking shorts and graphic tees (which, in fairness, can look very fashionable if worn in a certain way), there was a noticeable lean towards more polished-looking outfits, which, as a fashion editor, I very much appreciated.

So, what should you pack for a holiday in Croatia if you want to meet the stylish standards? I'd suggest the six following trends, which I saw over and over again whilst in the country. Needless to say, they're all pretty elegant.

1. Red Dresses

What to pack for Croatia: Fashionable pieces I saw very stylish people wearing in the European country

(Image credit: @abimarvel)

Style Notes: Honestly, I lost count of the number of beautiful red dresses I saw stylish people wearing everywhere I went in Croatia. A key colour trend this season, the piece is something I've come to associate with chic destinations in Europe, and Croatia is no exception.

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2. Silver Earrings

What to pack for Croatia: Fashionable pieces I saw very stylish people wearing in the European country

(Image credit: @nnennaechem)

Style Notes: I'm traditionally more of a yellow-gold person but, after seeing so many standout pairs of silver earrings whilst on my travels, I'm fully convinced I need a pair for my next European break later in the summer. Shell and swirl shapes are definitely the most popular in Croatia, of which there are plenty on the market here to choose from.

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3. Balloon Skirts

What to pack for Croatia: Fashionable pieces I saw very stylish people wearing in the European country

(Image credit: @hannahlewisstylist)

Style Notes: We called the puffball skirt trend a while ago and now, it has officially taken over wardrobes across Europe. In Croatia, I spotted more midi styles than minis, which speaks to the overall elegance I witnessed there. I love how Hannah Lewis styles her with a simple vest top—a look I'll definitely be re-creating when I go again next year.

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4. Long Shorts

What to pack for Croatia: Fashionable pieces I saw very stylish people wearing in the European country

(Image credit: @kimturkington_)

Style Notes: Just like we're seeing here, I saw more long shorts in Croatia than I did ultra-short pairs. Comfy, wide-leg pairs come in especially handy when exploring old cities such as Split and Dubrovnik when you can clock up quite the step count without even trying.

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5. Hip Belts

What to pack for Croatia: Fashionable pieces I saw very stylish people wearing in the European country

(Image credit: @cassdimicco)

Style Notes: If there was one accessory that dominated everywhere I went in Split, it was hip belts. Slung over jersey dresses or even the balloon-hem skirts we've already discussed, they help to change the entire feel of a simple piece. An ideal styling solution if you're short on luggage space.

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6. Tops with Scarves

What to pack for Croatia: Fashionable pieces I saw very stylish people wearing in the European country

(Image credit: @amaka.hamelijnck)

Style Notes: Scarves keep cropping up in the chicest looks this summer, by which I, of course, mean lightweight styles over wool. However, if you're unsure about how to style it, take all the guesswork away by investing in a top with one built in. Then you can't go wrong! This is the trend that stood out most to me in Croatia, largely because of how unexpectedly popular it proved to be.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.