Instagram Has Spoken: 8 Ways to Wear Fall's Most Expensive-Looking Color Trend

A woman wears four different chocolate brown outfits. The first image is a brown blazer, black shirt, black jorts, black loafers, and a black bag. Second image is a brown cape, navy pinstripe pants suit and brown suede bag. Third image is a brown blazer, stripe button-down shirt, baggy blue jeans, and a brown suede tote. Fourth image is a brown leather coat, black top, black belt, brown suede skirt, black east-west bag, and black mary janes.
(Image credit: @nnennaechem)

This fall, fashion enthusiasts can't stop talking about one color: chocolate brown. While this deep, rich shade has always been a staple for the cold-weather season, it's particularly prevalent this year, especially on the runways and among style-setters. Its widespread popularity is well-deserved, as chocolate brown is a timeless and adaptable color. It shares the versatility of black but with a warm, welcoming undertone and inherently luxe feel.

Whether in the form of suede, leather, or satin, or on handbags, shoes, outerwear, or skirts, chocolate brown brings an extra layer of opulence and indulgence to every outfit. Plus, fashion people from Paris to New York have consistently demonstrated that you can mix and match chocolate brown with various colors, from butter yellow to navy, instead of just wearing it head to toe.

So how do you approach styling this season's top color? One way is to swap out your black staple pieces for brown alternatives and then style them as you would if they were black. To provide examples, I spent countless hours scrolling through Instagram and curated a selection of the eight best chocolate-brown outfit ideas. Whether you've already added chocolate-brown pieces to your fall wardrobe and need styling inspiration or you're simply curious about integrating 2025's hottest hue into your style, the upcoming information will resonate with you.

1. Cape + Pantsuit + Suede Bag

A woman wears a chocolate brown cape, navy pinstripe pants suit, brown shoes, and a brown suede tote bag.

(Image credit: nnennaechem)

Capes are making a strong statement this season, whether part of coats or worn on their own, adding a stylish twist to simple outfits. Nnenna Echem's outfit perfectly demonstrates how a chocolate-brown cape can elevate a coordinated blazer-and-pants ensemble, giving it a contemporary feel. Plus, her decision to pair the navy set with more chocolate-brown elements, such as the suede tote bag and ballet flats, showcases the harmonious combination of the two hues.

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2. Sweater + Leather Skirt + Heels

Sylvie wears a chocolate brown sweater, leather midi skirt, black strappy sandals, and a black clutch.

(Image credit: @sylviemus_)

Every fall, I come across numerous black-and-brown outfits. One of my favorites is Sylvie Mus's ensemble, featuring a cozy brown high V-neck sweater paired with a chic leather midi skirt. Adding strappy sandals and a leather clutch as accessories enhances the overall simple yet sophisticated look, proving that less truly is more.

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3. Miniskirt + Trench Coat + Knit Top

Emmanulle wears a tan trench coat, yellow top, chocolate brown skirt, ivory bag, brown socks, and ivory mary janes.

(Image credit: @emmanuellek_)

When aiming to create a sophisticated fall ensemble, a winning combination involves pairing a trench coat with a brown miniskirt. Elevate the look by incorporating a pop of vibrancy with a yellow shirt, as the blend of chocolate brown and yellow exudes chic fall vibes. For added visual interest, draw inspiration from content creator Emmanuelle Koffi and incorporate subtle buttery-yellow tones through your handbag and preppy flats.

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4. Sweater + Elastic-Waist Pants + Sneakers

A woman wears a chocolate brown sweater, navy pants, white sneakers, and a green suede tote bag.

(Image credit: @smythsisters)

Even a simple chocolate-brown sweater can elevate your casual outfit when styled just right. I love how stylist and content creator Marianne Smyth combined the brown knit with navy wide-leg pants, a color combination that always exudes luxury. What ties the look together is the addition of a green suede bag, which complements the brown and creates a calming effect. For footwear? Opt for white sneakers to perfectly complement the sporty and laid-back pants.

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5. Monochromatic Three-Piece Suit + Flats

A woman wears a chocolate brown suit, vest, pants, and black shoes with black sunglasses.

(Image credit: @brooketestoni)

When getting dressed for a day filled with important meetings, deciding what to wear can be tricky. This is where opting for an easy all-chocolate-brown ensemble comes into play. Choose sophisticated pieces like a well-tailored blazer, a stylish vest, and elegant wide-leg pants. The beauty of this ensemble is its versatility—you can mix and match these pieces with other items in your wardrobe. For example, pair the blazer with a dress, wear the vest with jeans, or style the pants with a cozy sweater. A three-piece chocolate-brown suit offers an endless array of fashionable outfits for all occasions.

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6. Satin Miniskirt + Long-Sleeve Top + Mules

Lucy wears an ivory sweater, chocolate brown skirt, green mules, and a black bag.

(Image credit: @lucywilliams02)

Don't feel like you have to pack away your skirts just because it's fall. Embrace the season by choosing a chocolate-brown mini or midi and pair it with a warm sweater or a sophisticated blazer. Complete the look with a bold pair of mules for a playful twist and a neutral bag to create a well-balanced ensemble.

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7. Suede Jacket + Studded Belt + Baggy Jeans

Kim wears a suede blazer, white tank top, brown stud belt, and blue jeans.

(Image credit: @kimturkington_)

Don't be fooled; chocolate brown doesn't have to be boring. Just opt for a suede jacket. The buttery softness and luxuriousness of the suede fabric effortlessly bring sophistication to a casual T-shirt-and-jeans combination. Finish the ensemble with a studded belt for an added flair that exudes confidence and style.

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8. Maxi Dress + Sweater + Belt

Rae wears a chocolate brown dress with a tan sweater, and a western-inspired belt.

(Image credit: @raeannlangas)

While the temperatures are still warm, you can wear a chocolate-brown maxi dress, ideally in a drop-waist style. Layer a lighter-brown sweater over your shoulders to keep the look relaxed, and add a belt to create visual interest.

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Associate Fashion Editor

Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.