Mall brands are having a major comeback and Madewell is leading the charge. As the sister brand of J.Crew, Madewell has built a strong reputation for creating simple yet stylish basics. It's a go-to retailer for great denim (the just-launched Dean Easy Straight Jeans ($148) have already won editors' hearts), chic bags and belts that constantly sell out, and both on-trend and classic footwear. Plus, the brand's cool collaborations—from chic suede trenches with Tumblr queen Alexa Chung to vibrantly printed pieces with Lisa Says Gah—always go viral. In short, Madewell is well worth your attention.
Capsule wardrobe enthusiasts rejoice—I've curated a collection of the brand's best pieces below, including polished outerwear, easygoing knitwear, and office-ready looks that offer the perfect everyday uniform. Don’t just take my word for it. Keep scrolling to officially hop on the Madewell train.
This one is an obvious choice.
The brand's new style of denim is inspired by the early 2000s and features a relaxed straight-leg fit.
For channeling your inner office siren.
The best part of this personality piece is that it's under $100.
A black bootie is a wardrobe essential.
Dark-wash denim is on-trend this spring.
Fair Isle sweaters will always be cool.
For the barrel-jean fans.
This tote is perfect for commuting to the office (or the beach).
Everyone needs a staple t-shirt.
I'm taking styling notes—the cherry red is such a fun pop of color.
So chic.
Denim on denim always looks put-together.
The suede material is so luxurious.
I'll never say no to a classic button-up.
Little black bags are necessary.
Baggy jeans are my weakness.
If you don't adore traditional ballet flats, try their cooler older sister, Mary Janes.
I need this sweater in every color.
They call it the Essential Leather Belt for a reason.
Boho chic is calling—this flouncy top is the answer.
The fit and wash on these are perfect.
This knit is a more mature take on the current polo-top craze.
This olive-green shade is everything.
Swap out your trousers for silk pants. The material adds an interesting twist to everyday looks.
The pointelle details are so cute.
Okay hear me out: Flannels will be back this year.
These look like luxury jeans that cost over $400—thankfully, these will only run you about $150.
Madewell's heeled take on the preppy Mary Janes has become a best seller.
Run: These are currently on sale.
This curved shape is an elevated take on the classic crossbody silhouette.
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