29 Summer Shopping Finds You Have to See If Your Motto Is "Fewer But Better"
Hello, dream wardrobe. I've made the executive decision that 2024 is going to be the year that I stop making impulsive purchases and actually save up for the worthwhile wardrobe investments that will outlast trends and outsmart seasons. I'm starting to feel sick of constantly having to purge my closet just to stay up-to-date for the season. I'm more interested than ever before in building a wardrobe that's timeless and trend-agnostic and, most importantly, feels like me.
I know I'm not the only one feeling this way, either. We're reaching a point in fashion where many of us are experiencing trend fatigue, and while I personally don't foresee trends ever ceasing to exist, I think the answer to this exhaustion is twofold: zeroing in on a personal style that isn't so easily swayed by fleeting trends and being a pickier shopper—a much pickier shopper. With this "fewer but better" mindset, here are 29 of the best investment buys for summer 2024. They're cool, they're classic, and they're made to last.
The drop-waist silhouette, the black-and-white color-blocking, the poplin skirt—this is everything I want in a dress right now.
Upgraded flip-flops for everything from the beach to meetings in the city.
When my friends ask how to dress well for the office in the heat of summer, I send them pieces like this.
Quite possibly the only raffia bag you ever need to see. Yeah, I said it.
I always go for pieces that have a vintage feel to them because I know they'll remain timeless.
I own these in black and wear them so often that I think I need to invest in the tortoise version now, too.
Everyone from Hailey Bieber to the Olsens owns a pair. Need I say more?
Some kind of poplin shirting is essential for any season, but The Frankie Shop's striped iteration feels especially right for the moment.
I tried these IRL and can confirm they have the best tailored but slightly relaxed fit.
A Janessa Leone sun hat has been on my summer wish list for years now.
If you buy into any jewelry trend right now, let it be a corded pendant.
White jeans are forever to me, but this fit is all I care about for 2024.
I just got back from Stockholm and Copenhagen, where every other girl was wearing a pair.
My swim collection is sorely lacking in classic one-pieces. That changes this summer.
If it looks vintage, I know it has forever-wardrobe potential.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.