Toteme! Celine! Jimmy Choo! 23 Designer Buys I Can't Believe Are On Sale Right Now

When it comes to putting together a truly great wardrobe, I'm an advocate of balance. Some pieces, like a great white T-shirt or an affordable yet expensive-looking jacket, can be quickly snapped up from a high-street store, but if you're able to spend a bit more, there's success to be found in smart investment buys. And with the January sales underway, adding luxury pieces to our wardrobes is even easier right now.
With months of winter already behind us and more to come until spring arrives, our wardrobes can feel a little stale and in need of a new piece or two to breathe fresh life into our most reliable looks. This doesn't mean a sudden shift in our aesthetic with rogue purchases that don't suit, but rather, keeping smart buys front of mind that will complement our outfit builds this season and for many to come. The January sales are the perfect opportunity, and after a quick scroll, I found so many designer gems with seriously good added discounts.
You'd be forgiven for thinking that designer sales only include out-of-season pieces you'd have to wait months to wear, but that's not the case. Luckily for us, there are so many winter heroes to be snapped up right now, like sleek outerwear from Toteme and Kassl Editions, cosy knitwear in both playful patterns and refined shades; along with easy, timeless accessories.
Keep scrolling to explore the very best new-season luxury pieces I found in the January sales.
Shop the Best Luxury Buys in the January Sales:
Yes, those iconic Aeyde flats are on sale.
The Nordic knitwear trend is one I can get behind.
Give your jeans collection a fresh 2025 update.
Ready your wardrobe for winter rain and spring showers now.
Cashmere is always a smart investment.
These feature on every fashion person's wish list.
I can't get this practical yet refined bag out of my mind.
Bring a smart edge to all your looks, from elevated tailoring to relaxed denim.
I spent a long time scouring the By Malene Birger sale. Consider my basket full.
Loafers are a timeless addition to any capsule wardrobe.
A classic black bag will be a trusted companion for years to come.
A skirt you'll restyle for all seasons. Wear now with tights and boots, and with sandals and a tank top come summer.
You're guaranteed to make an entrance with this dress.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
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