Toteme! Celine! Jimmy Choo! 23 Designer Buys I Can't Believe Are On Sale Right Now

When it comes to putting together a truly great wardrobe, I'm an advocate of balance. Some pieces, like a great white T-shirt or an affordable yet expensive-looking jacket, can be quickly snapped up from a high-street store, but if you're able to spend a bit more, there's success to be found in smart investment buys. And with the January sales underway, adding luxury pieces to our wardrobes is even easier right now.
With months of winter already behind us and more to come until spring arrives, our wardrobes can feel a little stale and in need of a new piece or two to breathe fresh life into our most reliable looks. This doesn't mean a sudden shift in our aesthetic with rogue purchases that don't suit, but rather, keeping smart buys front of mind that will complement our outfit builds this season and for many to come. The January sales are the perfect opportunity, and after a quick scroll, I found so many designer gems with seriously good added discounts.
You'd be forgiven for thinking that designer sales only include out-of-season pieces you'd have to wait months to wear, but that's not the case. Luckily for us, there are so many winter heroes to be snapped up right now, like sleek outerwear from Toteme and Kassl Editions, cosy knitwear in both playful patterns and refined shades; along with easy, timeless accessories.
Keep scrolling to explore the very best new-season luxury pieces I found in the January sales.
Shop the Best Luxury Buys in the January Sales:
Yes, those iconic Aeyde flats are on sale.
The Nordic knitwear trend is one I can get behind.
Cashmere is always a smart investment.
These feature on every fashion person's wish list.
I can't get this practical yet refined bag out of my mind.
Loafers are a timeless addition to any capsule wardrobe.

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.
-
These Are the 6 Biggest Trends to Know From Paris Fashion Week
Inside the unprecedented season of creative-director debuts.
-
"Clothes That Cry": The Latest Alaïa Show Was a Celebration of Craft
From trompe l'oeil pearls to the evolution of the brand's viral balloon pants.
-
Psst: Nordstrom's Having a Sneaky Fall Sale—These 40 Finds Are Classy, Elevated, and Under $150
Don't miss out.
-
Quiet Luxury Is Dead—at The Row, Feathers, Sequins, and Volume Take the Lead
Behold the details chic people will be wearing next season.
-
The New Miu Miu Girl Wears Apron Dresses and Statement Necklaces
Only Miuccia Prada could make this happen.
-
The Miuccia Prada Way to Wear a Scarf in 2025
It's none of the ways you think.
-
I Have Classic Style: 30 Anti-Trend Finds in My Amazon Shopping Cart
And they're on sale during October Prime Day.
-
If a French Woman Shopped the October Amazon Prime Day Sale, These Are the 35 Items She'd Immediately Add to Her Cart
Take advantage of the deals on October 7 and 8.