Toteme! Celine! Jimmy Choo! 23 Designer Buys I Can't Believe Are On Sale Right Now

When it comes to putting together a truly great wardrobe, I'm an advocate of balance. Some pieces, like a great white T-shirt or an affordable yet expensive-looking jacket, can be quickly snapped up from a high-street store, but if you're able to spend a bit more, there's success to be found in smart investment buys. And with the January sales underway, adding luxury pieces to our wardrobes is even easier right now.

Collage of new season luxury buys on sale

(Image credit: Who What Wear UK)

With months of winter already behind us and more to come until spring arrives, our wardrobes can feel a little stale and in need of a new piece or two to breathe fresh life into our most reliable looks. This doesn't mean a sudden shift in our aesthetic with rogue purchases that don't suit, but rather, keeping smart buys front of mind that will complement our outfit builds this season and for many to come. The January sales are the perfect opportunity, and after a quick scroll, I found so many designer gems with seriously good added discounts.

You'd be forgiven for thinking that designer sales only include out-of-season pieces you'd have to wait months to wear, but that's not the case. Luckily for us, there are so many winter heroes to be snapped up right now, like sleek outerwear from Toteme and Kassl Editions, cosy knitwear in both playful patterns and refined shades; along with easy, timeless accessories.

Keep scrolling to explore the very best new-season luxury pieces I found in the January sales.

Shop the Best Luxury Buys in the January Sales:

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Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.