These 39 New Arrivals Have "Future Viral" Written All Over Them

A collage of product images featuring winter luxury shopping buys.
(Image credit: Net-a-Porter)

With cooler weather finally coming into view and the fall/winter 2024 collections beginning to land in stores, I've been keeping close tabs on the best new arrivals, and there's so much to discuss. Now that the fall looks are making their way into our carts and onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway will translate into a practical item worthy of our already-maxed-out closets.

That said, there are a number of breakout hits that have "viral" written all over them, whether it's the pretty roll-neck top from Carven, the elegant Toteme slingback flats that are already infiltrating our social feeds, or the Elsa Peretti stone necklace that the celebrity set is swapping diamonds for. The 39 new arrivals below may have only just become available, but they're already set to define the season and the rest of 2024 as we know it. I'm certain these will go on to achieve major fame both on and offline, and not to brag, but I'm usually right.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.