These 39 New Arrivals Have "Future Viral" Written All Over Them
With cooler weather finally coming into view and the fall/winter 2024 collections beginning to land in stores, I've been keeping close tabs on the best new arrivals, and there's so much to discuss. Now that the fall looks are making their way into our carts and onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway will translate into a practical item worthy of our already-maxed-out closets.
That said, there are a number of breakout hits that have "viral" written all over them, whether it's the pretty roll-neck top from Carven, the elegant Toteme slingback flats that are already infiltrating our social feeds, or the Elsa Peretti stone necklace that the celebrity set is swapping diamonds for. The 39 new arrivals below may have only just become available, but they're already set to define the season and the rest of 2024 as we know it. I'm certain these will go on to achieve major fame both on and offline, and not to brag, but I'm usually right.
It should come as no surprise that Khaite's highly wearable east-west shoulder bag is the style every chic person is wearing right now, specifically in this snake print.
I liked this look on Bally's fall/winter 2024 runway but fell even more in love when Saoirse Ronan wore it during her recent press tour for her upcoming film The Outrun.
These perfect flats deserve to be in your closet immediately.
Only Miuccia Prada can get me to wear this saccharine shade of pink, and I'm more than okay with it.
And now, a longline version of the viral Toteme scarf coat that fashion people just can't quit.
Ferragamo's ultra-elegant Hug bag was already an editor and fashion-person favorite, but the brand's softer and more supple version that features a shoulder strap is only going to drive demand higher.
Every chic person you know will be wearing a pillbox hat this winter. Gigi Burris is a name to know in millinery.
I've yet to see a version of Tory Burch's beloved pierced shoes that I didn't swoon hard over.
Louise Trotter's Carven collections continue to be insider favorites, and now that the pieces from the acclaimed F/W 24 show have finally hit the market, there are already several favorites to emerge, like this roll-neck top that was styled on the runway with a textured pencil skirt and almond pumps.
Elsa Hosk and Rosie Huntington-Whiteley are both swapping their diamonds for stone jewelry, more specifically these crafty Elsa Peretti pendants.
I may be biased here, but the Bottega Veneta Liberta is fall's most exciting It bag.
This emerging label out of Saudi Arabia is behind some of the most showstopping dresses.
The color, the shape, the glossy finish—everything about this has It item written all over it.
Proenza Schouler styled several looks on the spring 2025 runway with elevated leggings layered underneath dresses and long coats, and this is your cue to mirror the styling trick.
Khaite's latest shoe release is a pair of glossy pumps with a square peep toe. Controversial? Sure. Viral? Guaranteed.
Inspired by the iconic Damier checkerboard print.
The silhouette of this dress means everything to me.
Scandale indeed! These pumps feature a peep-toe details that's about to have the fashion community divided.
This is everything I've ever wanted in a leather jacket and then some.
I truly can't think of anything more elegant than this dress.
Spotted calf hair makes this iteration of the already-viral Le Teckel bag even buzzier.
Prediction: T-bar pumps will be the next heel trend to know.
Daniel Lee's take on British wardrobe classic continues to surprise and delight us.
Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.