Chic, Timeless, and So Expensive Looking—This Luxe Scarf Style Is Destined to Dominate
The creator behind the Instagram account @databutmakeitfashion has played a surprising role in shaping my story ideas. When I read its report stating that searches for big scarves surged by 4000% in November 2024, I felt inspired and eager to explore this topic further.
While it's no surprise that scarves peak in winter, there's a fascinating twist this season: A specific style is taking center stage. The buzz revolves around the viral ACNE Studios scarf that won't fade into the background. Since 2022, this chunky printed scarf has redefined what a true winter scarf should embody, and it's the perfect blend of coziness and chic elegance.
In response to this trend, other designer brands are stepping up, offering a stunning array of thick scarves crafted from luxurious materials like cashmere and merino wool—all while keeping style firmly at the forefront.
Ready to elevate your winter wardrobe? Keep scrolling to shop a curated selection of the best thick designer scarves, featuring everything from a striking red striped number by Miu Miu to a playful printed scarf from Jacquemus. Let's not forget the timeless Burberry scarf, which is triumphantly returning. It's time to wrap yourself in warmth and flair this season.
Toteme brings an extra element of cool with the contrasting embroidered details.
According to @databutmakeitfashion, searches for Burberry's checked scarf increased by 85% in November 2024.
Not only is the logo detail seriously good, but the oversize fit and longline silhouette also put this high on my wish list.
From Copenhagen to London, fashion people are turning to ribbed scarves to bring a point of difference to their simple winter accessory.
It's not too early to lean into spring 2025's powder pink.
If you love Miu Miu's striped T-shirt and polo shirt, this scarf should speak to you.
The camouflaged Saint Laurent signature makes this scarf truly timeless.
I always come back to Lisa Yang for it's high-quality cashmere pieces.
Loud luxury is set to dominate style in 2025, so embrace this trend with a Gucci monogrammed scarf.
Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
-
8 Trends Set to Define Fall 2025 Fashion
This is where style is headed.
By Eliza Huber
-
Spring's It Buys? I'm Predicting These 6 Celebs Purchases
Call me psychic.
By Sierra Mayhew
-
35 Incredibly Chic Luxury Finds I Would Immediately Buy If My Salary Tripled Tomorrow
A girl can dream, right?
By Jennifer Camp Forbes
-
The Fall 2025 Runway Looks That Will Define Cool Style This Year
From exposed bra straps to belt styling.
By Anna LaPlaca
-
5 Europe-Based Influencers I Follow to Find Out What the New Designer It Items Are
Ready for some wardrobe envy?
By Allyson Payer
-
The 30 Items That Will Define Style This Spring
From Prada to Phoebe Philo.
By Eliza Huber
-
Everything We'll Covet and Adopt From The Row's Winter 2025 Collection
The details already defining next-season style.
By Anna LaPlaca
-
Pack This One Accessory If You Want to Look Rich on Your Next Vacation
Luxe and glamorous.
By Michelle Scanga