Chic, Timeless, and So Expensive Looking—This Luxe Scarf Style Is Destined to Dominate

Robin wears a brown and fur fur coat, navy scarf, and black bag.

(Image credit: @robinreetz)

The creator behind the Instagram account @databutmakeitfashion has played a surprising role in shaping my story ideas. When I read its report stating that searches for big scarves surged by 4000% in November 2024, I felt inspired and eager to explore this topic further.

While it's no surprise that scarves peak in winter, there's a fascinating twist this season: A specific style is taking center stage. The buzz revolves around the viral ACNE Studios scarf that won't fade into the background. Since 2022, this chunky printed scarf has redefined what a true winter scarf should embody, and it's the perfect blend of coziness and chic elegance.

In response to this trend, other designer brands are stepping up, offering a stunning array of thick scarves crafted from luxurious materials like cashmere and merino wool—all while keeping style firmly at the forefront.

Ready to elevate your winter wardrobe? Keep scrolling to shop a curated selection of the best thick designer scarves, featuring everything from a striking red striped number by Miu Miu to a playful printed scarf from Jacquemus. Let's not forget the timeless Burberry scarf, which is triumphantly returning. It's time to wrap yourself in warmth and flair this season.

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Associate Fashion Editor

Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.