Luxury Purchases Need to Be Worth It—18 New-Season Prada Items That Are Truly Special

There's something about a luxury purchase that goes beyond the thrill of shopping. For me, it's about making a considered choice—one that feels as special years later as it does when I first bring it home. I don't make these investments lightly, but when I do, they become the pieces I reach for time and again. They're not just items in my wardrobe; they're memories, experiences and milestones woven into my life. And, let's be honest, when you're spending at this level, it's worth ensuring that what you're buying isn't just a fleeting trend but something that will stand the test of time.

PRADA

(Image credit: PRADA)

One brand that has always held a special place in my wardrobe—and my heart—is Prada. The brand epitomises intelligent design; its pieces are crafted with an edge that feels modern but never overly trendy. Prada has mastered the art of creating iconic items that strike the perfect balance between practicality and statement-making. Years ago, I was lucky enough to be able to invest in a leather tote that carried my English Lit books through university, and it's still one of my most-loved possessions. Then there was the oversized cashmere jumper that saved me during autumn mornings rushing across London Fashion Week—it's still in perfect condition, by the way. What I love most about Prada is how the brand's designs effortlessly combine function and style; you're not just wearing something beautiful, you're wearing something that works for your life.

As we head into the new year, I've got my eye on a few Prada pieces that feel just right to add to my wardrobe for 2025. These are the kind of investments I know I'll be reaching for season after season, and maybe I'll even pass them down one day. I'm especially drawn to the new winter collection, which blends Prada's signature understated elegance with just enough trending edge. From timeless coats that will elevate any outfit to accessories I know will make even my simplest looks feel intentional, these are pieces designed to enhance—not overwhelm—your wardrobe. I'm leaning into refined staples like tailored outerwear, structured leather bags and classic knitwear, all of which are versatile enough to style for any occasion and also perfect as luxe gifting options.

Below, I’ve rounded up 18 finds from Prada that I think deserve a place in your forever wardrobe. Not to mention, if you’re just wrapping up your gifting for the festive season, these would all make beautiful gifts. Hint, hint…

Shop My Favourite New-Season Pieces From Prada:

Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, where her expertise lies in paid for and affiliate stories for beauty and fashion brands. Humaa has a BA Hons degree in English literature and previously held editor roles at British Vogue and Marie Claire US. Most recently she moved over from the Who What Wear US Branded Content team to join the UK title to help build out the team on home ground. She is a September baby and though does not believe in astrology, cannot deny that she is a Virgo through and through. When she's not trying to poke a hole through her credit card on a daily basis, because of her job writing many, many shopping stories, you can find her making her way through her Kindle Unlimited TBR list–spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain