The Hot List: 35 Designer Buys Everyone Is After

A collage of celebrity, influencer, and product images featuring the most-wanted luxury buys of winter 2025.
(Image credit: @pieter_mulier; @looxlikecarrie; Phoebe Philo; @stephaniebroek; Backgrid; @nlmarilyn; Net-a-Porter)

Rejoice: The spring/summer 2025 collections are beginning to land in stores, and there's so much to discuss. Now that the spring and pre-spring looks are making their way into our carts and even onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway will translate into practical items worthy of our already-maxed-out closets.

We may have dissected the runways months ago, but now, we're actually observing which items are becoming popular and buzzy IRL, and we're pleased to say that there are a number of pieces that have managed to break through as *the* ones to know. Whether it's Alaïa's new Le Teckel Clutch that all our editors are obsessing over, the powder-pink Khaite miniskirt that could be the first It piece of the new-season color trend, or the gorgeous leopard-print pony-hair coat that we recently spotted on Nara Smith in NYC, the most buzzed-about luxury items are set to define the season at hand, if not 2025 as a whole.

Here, we've put together our master list of the pieces that are making their mark on style right now. These are unquestionably the items that have everyone talking.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.