The 29 Most-Wanted Luxury Buys of Summer 2024, Period

A collage of influencers and a runway model wearing popular designer items for summer 2024.
(Image credit: @emilisindlev; Launchmetrics Spotlight/Carven; @sandrashehab)

Rejoice: The spring/summer 2024 collections are beginning to land in stores, and there's so much to discuss. Now that the summer looks are making their way into our carts and even onto the street, it's time to report on what is actually resonating in the wild. Let's face it—not everything we loved on the runway will translate into a practical item worthy of our already-maxed-out closets.

We may have dissected the runways months ago, but now, we're actually observing which items are becoming popular and buzzy IRL, and we're pleased to say that there are a number of pieces that have managed to break through as *the* ones to know. Whether it's the pretty organza skirt from Carven's breakout spring runway, the Miu Miu x New Balance sneakers that are dominating our social feeds, or the new Bottega Veneta bag that was an icon of 1980s cinema, the most buzzed-about luxury items are set to define the summer, if not 2024 as a whole.

Here, we've put together our master list of the 29 pieces that are making their mark on style right now. These are unquestionably the items that have everyone talking.

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Senior Editor

Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.