Every It Bag in 2024 Looks Like This
Perhaps it's just my extremely curated algorithms, but everywhere I look are handbags that look just like vanity cases—top handle, zip-around closure, spacious design, and all. Then again, algorithms can't explain why I've been seeing the same exact handbag shape in real life on a near-daily basis, not just in New York City where I live but everywhere I've traveled this year too (including Monaco, Nice, Saint Barts, and Palm Beach). I can't escape it—not that I'd want to if I could.
This specific bag shape first caught my eye on Gigi Hadid, who's been carrying some version of Loro Piana's Extra style on and off for years. I see a lot of celebrity street style photos because of my job, but something about Hadid and her Extra stuck with me, so much so that when I saw the same bag on Sofia Richie Grainge's Instagram during her honeymoon last year, my editor senses started to tingle—a surefire clue that a major trend is on the horizon. Slowly but surely, their exact mini bag started to take over my FYP and Instagram feed, with influencers in Monte Carlo searching for the sold-out style and others in Manhattan attempting to explain to their followers why such a simple shape could warrant so much internet attention.
On Gigi Hadid: Mansur Gavriel Dream Ballerina Flat ($395); Loro Piana bag
But the Extra isn't the only vanity case that's begun to garner praise online and IRL. Saint Laurent, Prada, Dior, Louis Vuitton, and Bottega Veneta all sell their own unique versions, some for style purposes and others for the sake of practicality. (Traveling with your makeup, skincare, jewelry, etc., is serious business, after all.) Recently, I spotted Elle Fanning walking in NYC wearing Bottega Veneta's intrecciato option called the Bang Bang, which has all the qualities of a standard-issue vanity case but also features a crossbody strap that makes it perfect for everyday use. Both Jenna Ortega and Diane Kruger carried printed Dior versions to recent runway shows for the French house, and Katie Holmes just a few days ago took a Chanel alternative out for a spin to a luncheon for the brand during Tribeca Film Festival. Suffice it to say, every It bag being worn by top-tier celebrities right now looks like a makeup case—in the chicest way possible.
On Elle Fanning: Bottega Veneta Bang Bang Vanity Case ($2200); Miu Miu Riviere Cord & Leather Sandals ($895)
On Jenna Ortega: Dior blazer, top, skirt, and 30 Montaigne Mini Vanity Case ($2650)
Get in on 2024's buzziest new bag trend by scrolling through the 20 vanity cases below and finding the one that's right for you.
Shop the vanity case bag trend:
Loro Piana's viral Extra bag comes in tons of sizes, colors, and materials, with this miraculously in-stock version being one of the larger options in the range.
It is very difficult for me to find a Bottega Veneta bag that I don't want.
This style is a little bit different than the others, but it's too good not to include.
This is actually for makeup and/or accessories, but nobody has to know that if you don't want them to.
I was just at the Longchamp store on Fifth Avenue the other day and checked out this top-handle vanity bag. It's even cuter in person.
Gen Z's favorite bag brand knows what styles are and aren't "in." This one falls in the former category.
Stop what you're doing and buy this on-sale Ferragamo bag before I do. I beg of you.
The leather handle and gold hardware make this canvas bag look so much pricier.
Bag charms are also trending.
There are tons of organizational departments inside of this bag. You'll never lose your keys, lip gloss, or credit card again.
This lambskin Saint Laurent option is almost too good to share.
The mini Le Pliage bags are dangerously tempting. Every time I see one, I swoon.
The color of the year on the bag of the year.
Charles & Keith is my go-to for bags and shoes that look pricey but aren't.
If you know the secret to saying no to Prada, please share it with me.
I saved the best for last—just saying.
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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