Last night, I was winding down my evening with a scroll through Instagram, vaguely looking out for some style inspiration to take me into the new season on the front foot. Gauzy layers, pastel tones and structured silhouettes all made it into my saved folder, but the item that struck me the most? The Row's '90s shoulder bag.
Although this bag has been around for some time, the brand paused on production after the pouch experienced a particularly poignant moment of popularity (something my US colleague is warning might happen with The Row's Margaux tote). Driven to maintain the air of exclusivity, the covetable bag then became incredibly tricky to track down. But now it's back and its quiet elegance is slipping into some of the most stylish wardrobes.
The Row's ‘90s shoulder bag is a masterclass in restraint: a small, considered top-handle silhouette with a softly rounded finish, designed to carry just the evening essentials. Unlike other styles, it’s meant to be held in your clutches, nestled in the crook of your arm, or looped around your shoulder. Its slightly slouchy structure adds a relaxed, undone elegance—the kind only the Olsen twins could dream up.
Unsurprisingly, the bag is currently out of stock on The Row’s website, but I’ve tracked it down across different stockists. MyTheresa carries it in a rich cognac shade, Ssense stocks a classic black version and Selfridges still has a striking red style that I can't believe is still available.
Effortlessly versatile, The Row's ‘90s bag pairs just as seamlessly with a draped evening dress as it does with casual denim, instantly elevating a simple jeans-and-tee combination or lending polish to tailored trousers and skirts.
At £1020, this falls at the lower end of The Row's price points. While not exactly affordable in the grand scheme of things, it is when you compare it to some of the brand's other iconic bag styles. What's more, the sleek shoulder bag makes its case via a cost-per-wear angle, styling well with the neutral staples that make up a reliable capsule wardrobe, as well as the more vibrant pieces that you save for special occasions.
As The Row continues to perfect the art of wardrobe-defining accessories, this one is undoubtedly next in line. Read on to discover the ‘90s shoulder bag below.
SHOP THE ROW '90s SHOULDER BAG:
Style this looped over your shoulder or wear it in your clutches.
This warm brown hue is so easy to slip into a capsule wardrobe.
Style this with a monochrome look for a chic and sophisticated silhouette.
Add a pop of colour to your spring wardrobe.
This warm caramel shade goes so well with other natural tones such as chocolate brown and beige.
SHOP OUR OTHER FAVOURITE THE ROW BAGS HERE:
This also comes in olive green and beige.
The structured design is perfect for weekday styling.
This tiny tote is perfect for daily styling.
The slouchy silhouette gives this an effortless elegant finish.
I've not found a weekender bag that's chicer than this.
I'm banking this ahead of summer party season.
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