I've Evaluated Every Style—These Are the 7 It Bags Set to Rule 2025
It is a fact widely acknowledged that a beautiful handbag is what makes a good outfit great.
Whilst our wardrobes drift between timeless minimalism, vibrant maximalism and somewhere in between, the accessories we choose to invest in become the foundations upon which we build our aesthetic, and a luxury handbag can last a lifetime—far longer than any flash-in-the-pan hashtag trend. Good news, then, that fashion houses have mastered the art of the It bag; statement pieces so desirable that they transcend trends and become the focal point of a look all by themselves.
We may not remember what we wore last week, but we remember where we were when we saw the first Louis Vuitton X Murakami collab on the arms of A-listers in the noughties, or how we felt when Chemena Kamali's debut at Chloé kicked off a bohemian renaissance a long time in the making. So which bags are topping our wish lists in 2025?
From practical totes to mini top-handles, these are the seven styles we predict will cause a stir amongst bag lovers over the next 12 months and beyond. You can thank us later.
Style Notes: Gucci's longstanding relationship with bamboo detailing goes back well over 75 years but still somehow manages to feel as fresh today as it did after the release of the 0633 back in 1947. Fast forward to 2025 and you won't be surprised to spot the latest iteration of the saddle-like mini bag in the spring/summer 2025 collection, this time around with clear perspex or gilded handles, perfectly poised to create an unmistakable silhouette. Our verdict? It doesn't get more ladylike than this small but mighty piece of fashion history, and we're patiently awaiting the arrival of latest style come February.
Discover the Gucci Bamboo Collection:
Style Notes: Set to launch in February 2025, the Bottega Veneta Ciao Ciao will be available in two sizes—small and large—and in the range of covetable colours we've come to expect from the brand (think sweet pastels and muted neutrals). Intrecciato may be in the house's DNA, but when it comes to delivering a bag for all seasons that will withstand the test of time, the Ciao Ciao goes beyond the finish alone and meets just about every practical need we can think of—talk about a hardworking tote that does it all. Until then, allow us to sate your appetite with another iconic style from the brand: the smooth Andiamo, which is every bit as sleek as its successor, albeit without the top-handle flap.
Shop the Bottega Veneta Andiamo:
Style Notes: You can't rush perfection, and Celine took its time in crafting the perfect everyday bag that manages to be as subtle, sophisticated and stylish as anything we could expect from the same house that gave us the now legendary Triomphe. The Camille is a handbag that doesn't need bells and whistles or even logos to convey its status (and if anything, the appeal lies in its modesty). In an age of quiet luxury, this is a bag that positively whispers, and is sure to become a favourite amongst seasoned shoppers looking for an investment piece guaranteed to last a lifetime without ageing a day.
Shop the Celine Camille:
Style Notes: Who else could have been behind the triumphant return of one of the decade-defining handbag collections of the 2000s but Louis Vuitton? The news of the latest LV X Takashi Murakami collaboration came relatively out of the blue, causing a stir on social media and tapping into our collective nostalgia for all things Y2K-inspired. For those who remember the iconic print from the first time around, this collection is an immediate dose of dopamine in an otherwise grey winter. For Gen Z shoppers, the Alma BB serves as the perfect introduction to what may be their first investment piece—a bold, fun bag with plenty of tongue-in-cheek personality and a surprisingly roomy interior too. Expect to see much more of this bag from the street style set this fashion month and the next.
Shop the Louis Vuitton X Murakami Collection:
Style Notes: In the relatively short time since her appointment as creative director, Chemena Kamali's tenure at Chloé has already given us plenty of noteworthy moments. From the ruffled blouses and gauzy dresses to those wedge sandals, it's clear that not only does she have an eye for flattering silhouettes, but for accessories too, as the piece that really caught and held our attention in the autumn/winter 2024 show was the bracelet hobo bag. Equal parts polished and bohemian, and inspired by an archival design by Phoebe Philo, this is a bag that will only get better with age, capitalising on its already vintage feel. Looking for a modern evening bag far more exciting than a box clutch? Try the mini size in velvet. Or how about a daytime bag that will be a guaranteed conversation starter? The hobo sizes all the way up to shoulder-bag territory for an effortlessly chic grab-and-go.
Shop the Chloé Bracelet Bag:
Style Notes: The sign of a good handbag is how it manages to meet the requirements of elegance and functionality. With polish and practicality in mind, the new D-Journey bag is every bit the Dior staple: eye-catching and enviably luxurious, and it's also a multifunctional wonder. Not only can you carry the humbly named Small neatly in the crook of your arm or on your shoulder, but the straps are long enough to wear crossbody or around the back, so you can keep your hands free. Scale up to the Large and you have a supersized hobo big enough for your laptop and all your essentials. Bravo, Maria Grazia Chiuri.
Shop the Dior D-Journey:
Style Notes: Jonathan Anderson knows excellent handbags: fact. Alongside adding to his impressive roster at Loewe (the Basket, the Puzzle, the Flamenco, the Squeeze—need we say more?), comes the latest addition to his eponymous brand: the Loafer. A pared-back, business-class bag following in the footsteps of the sleek Corner and uber-successful Bumper bags, the style references the brand's other cult hit—the loafer shoe—and the timing is impeccable. Not only are patent leather and brown suede loafers a huge street style hit right now, but we predict the accompanying bags will be too.
Shop The JW Anderson Loafer:
Style Notes: Soft by name and soft by nature, the Peekaboo Soft might look like a prim-and-proper top-handle bag similar to the ISEEU, but it is in fact a sumptuously languid shoulder bag in buttery leather that melts to the perfect slouch when handled. Styled with the right look, the Peekaboo Soft makes the wearer look booked and busy—transitioning effortlessly from board meetings to boarding flights with the same bag slung over their shoulder—a must for those who need room for their phone, keys, purse, perfume, mirror, book, hairbrush, tablet, tissues…
Shop the Fendi Peekaboo Soft:
Remy Farrell is a London-based fashion editor with 10 years of experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the fashion teams for titles such as Grazia, Elle, and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com After expanding an assisting and styling portfolio that includes talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she ventured into beauty, compiling reviews and diverse beauty content. In her role as fashion editor at Who What Wear, Remy is interested in discovering new brands to share with the WWW UK readership, and loves uncovering hidden gems to make shopping accessible to everyone.
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