This Elegant Bag Trend Is Taking Off for Spring, and I've Found 11 High-Street Styles You Need to See

Those with a keen eye for accessories will have noticed the recent rise of one particular bag shape—the bowling bag.

Stylish people across the globe have been reaching for this fresh silhouette for the past few months, and for 2025, the adoration is only getting stronger. As a handbag-obsessed editor, I've been following the rise of this particular bag style avidly, and whilst I've already sung the praises of various investment offerings, now I'm here to highlight the best high-street bowling bags.

Woman wears red jumper, pinstripe skirt, carries black bag

(Image credit: @nnennaechem)

The bowling bag can be identified by its silhouette. Often featuring rounded double handles, a tote-like shape and a flat base, the style is often finished with a zip that runs all the way from one end to another. In the finer details, you can also spot tabs attaching the handles to the body of the bag. The silhouette was last in favour in the early '00s thanks to iconic styles from Dior, Prada and Louis Vuitton cementing it as the shape to have and to hold.

Recently, The Row's Margaux bag saw the return of the shape, and now, designers at all price points are putting their own spin on the signature style. If you're looking for a more affordable take on the bowling bag trend, the high street has come out strong with a selection of refined-looking styles to suit all preferences. COS makes a case for the classic design that has spent the past few months flying in and out of stock, whilst other high-street heroes like & Other Stories are bringing a 2025 edge with a touch of east-west influence on its elongated bowling bag. Alongside, you'll find a mix of high-street takes on the bowling bag trend, and whether you prefer pared-back neutrals or striking shades, the one for you is just a scroll away.

Keep reading to shop the best high-street bowling bags.

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Florrie Alexander
Shopping Editor

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.