If You Want to Dress Like a New Yorker, This Collection Should Be on Your Radar

Sponsor Content Created With DKNY

The Collection is a series that highlights the latest collections from our favorite luxury brands, be it a seasonal capsule, an exclusive collab, or anything in between. We'll include everything you need to know about each new launch and a curated list of our favorite pieces.

New York City is one of the most sought-after cities, not just because of its high-rise buildings, melting pot of cultures, five-star restaurants, and endless style inspiration, but also because of the electric and inspiring energy that comes with it all. This fashion capital breathes new life into everyone who steps foot in it, whether they're visiting for the weekend or staying for the next 10 years. From the person selling pretzels and hotdogs on the corner of a busy street to the fashion editor rushing into their corporate office with coffee in tow, NYC is bustling with spirit and determination, and if there's one brand that captures that energy, it's DKNY.

Since 1989, DKNY has built a legacy of streetwear-inspired pieces that have become treasured classics across generations. But this year, the brand entered a new era highlighting iconic American style, and we're so here for it. Think statement outerwear, varsity graphics, and hints of sequins—if that's not quintessential NYC, I don't know what is. To celebrate DKNY's 35th anniversary, we're sharing some of our favorite pieces from the newly launched DKNY est. 1989 collection with you below.

Kaia Gerber modeling for DKNY

(Image credit: DKNY)

One of the signature themes of this collection is elevated outerwear that is bound to make an impression. DKNY took the ordinary black puffer jacket you'd reach for every year and added dynamic silhouettes, eye-catching colorways, and intentional logo embossing that all feel very 2024. It's all about reimagining the hero pieces in your closet with a heightened sense of self-expression. I mean, do you see the yellow puffer Kaia Gerber is wearing above? The satin finish paired with the bright yellow hue will have everyone asking where you got your jacket. But if your style leans more classic, there's also a wide variety of neutrals that feel like not-so-boring basics.

DKNY x Kaia Gerber Fall Collection

(Image credit: DKNY)

In case you haven't realized it yet, the DKNY est. 1989 collection was created for people who see the streets as their runway and let their outfits do all the talking. These refreshed, streamlined designs not only highlight DKNY's modern tailoring, but also capture the structured suiting seen all over the F/W 24 runways. These pieces also incorporate sequins, using texture to add that touch of glamour. I don't know about you, but the matching two-toned sequined skirt and top are calling my name. Overall, the beauty of this collection lies in how easily we can mix and match pieces to create that perfect model-off-duty look.

Kaia Gerber modeling for DKNY

(Image credit: DKNY)

Academia-inspired dressing is on-trend this fall, and class is officially in session for DKNY. This collection's collared A-line dresses, oversize totes, and varsity jackets are just some of the pieces that feel reminiscent of back-to-school season (sans the lectures and assignments). DKNY has perfected the art of creating closet staples that offer just the right amount of individuality to fit your personal style. Whether you opt for studded jeans with a white tee or leather pants with a buttoned jacket, you'll feel like the main character wherever you are.

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).