We Summer in Europe—4 Trends We Predict Will Be Huge for 2024
There's truly nothing quite like a European summer, and if you're lucky enough to be experiencing it this year, just know I envy you. I tend to get my Euro travels out of the way in the spring before everything gets crowded, but the dream has always been to visit my favorite countries at the peak of summer. Whether or not I'll spend the season at home or in Europe is TBD, but I want to make sure that the European vibes follow me to where I'm going no matter what. I'm doing some digging and looking to find out which of the summer trends will be following the crowd that loves to travel.
No one frequents European summer destinations more the fashion community, so I knew instantly who to ask for the trend predictions. Something I noticed as soon as responses started coming in was the common theme of timeless pieces being at the forefront. Trends aren't something that quiet luxury European travelers are thinking about much, so if you're looking for a place to start, begin with anything that will be in your wardrobe for a long time. Below, find the four trends the fashion crowd will be buying for a European summer.
Chrissy Rutherford, Writer and Consultant
"I love a vintage sundress for a European summer, and I think Europe has some of the best vintage shopping around. Whenever I'm in Paris or Rome or even while I'm spending time in London, I love to hit secondhand stores. I'm still thinking about a vintage slip dress I didn't pull the trigger on last summer in Rome. When you find a vintage piece you love, just buy it, or else it will haunt you forever."
Shop vintage and vintage-inspired sundresses:
April Hennig, Chief Merchant at Moda Operandi
"Sophisticated crochet is a summer holiday essential. I'm personally shopping for pieces with elevated design details and bold color combinations. It's one of the easiest fabrics to pack—no need to worry about wrinkling or calling the hotel desk 12 times to have a steamer sent up to your room."
Shop crochet:
Débora Rosa, Stylist and Brand Consultant
"Pop of red, cherry red, siren red, or burgundy red—it will be everywhere and will count as a neutral this summer. A lot of red shoes, bags, men's shirts. In any kind of form, just embrace it!"
Shop pops of red:
"Voluminous/statement skirts or dresses are going to be an important part of your summer wardrobe. Some with balloon details, lace, crochet, super long, and flowy." —Rosa
Shop voluminous skirts:
Shop more Euro summer pieces:
Fashion people are going to be wearing linen pants once again.
This post was published at an earlier date and has since been updated.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.