Sorry, Slips, Celebrities and Fashion People Can't Stop Wearing This Boho Dress Trend Now

Whilst September's near arrival normally calls for a stock up on button downs and trousers, this season I'll be diving head first into a trend that might be the antithesis of structured style. Besotted by the drama and frills, this season the ruffle dress trend is coming for my wardrobe, and yours, too.

ruffle dress

(Image credit: Getty)

Closing in around me, the ruffle dresses are dominating where slip dresses used to rule. Having appeared across high street and designer collections alike, been spotted on so many influencers, and currently being worn by my favourite celebrities, it was only a matter of time until the trending garment made its way into my basket.

Suki Waterhouse wears a ruffle dress.

(Image credit: Getty Images)

Ushered in my Chloé's autumn/winter 2024 runway collection—the ruffle trend has subsequently trickled into wardrobes everywhere this season. An instant celebrity favourite, I've spotted Sienna Miller style ruffle dresses from Chloé's collection on several occasions, and I also spotted Suki Waterhouse style their frilly maxi dress as she opened for Taylor Swift on the star's Eras Tour this past weekend.

Model on the Chloe A/W 24 runway

(Image credit: Launchmetrics / Chloe)

A model wears a ruffle dress on the Chloé autumn/winter 2024 runway.

Whilst some have gone big with the trend, others have taken a more minimalistic approach, styling slinky dresses adorned with small ruffle detailing instead.

Influencer wears a ruffle dress.

(Image credit: @fiahamelijnck)

With all of the extra fabric, the ruffle dress trend adds beautiful movement to your walk, injecting a romantic element into your style in a incredibly chic way.

Also woven into the wardrobe of Daisy Edgar-Jones, who also wore a ruffled ensemble from Chloe's autumn/winter collection, Edgar-Jones's interpretation of the trend was relaxed, un-done and very stylish indeed.

@daisyedgarjones wears a frill dress

(Image credit: @daisyedgarjones)

An evolution from the tulle frocks that offered similatr volume and drama, the ruffle dress trend has a softer energy and a more wearable silhouette that is set to thrive throughout early autumn.

Having seen success on the runway, naturally, the trend has rippled into the high street this season. Mango hosts a decadently ruffled dress—that we predict will sell out swiftly—whilst H&M, Zara, and Anthropologie are all serving up compelling iterations, too.

Influencer wears a ruffle dress.

(Image credit: @hannahfgale)

My prediction is that the trend hasn't even gotten started yet. Expect to see lots more Chloé, far more frills and a saturation of the style during fashion weeks next month.

An easy way to enliven your wardrobe with a playful, un-serious twist, read on to discover the ruffle dress trend below, as well as see how fashion people are styling the trend.

SHOP OUR EDIT OF THE BEST RUFFLE DRESSES:

Influencer wears a ruffle dress.

(Image credit: @styledsara)

Style Notes: Some fashion people have taken a more parred back approach to wearing the trend, styling lightly ruffled dresses like @styledsara above.

Influencer wears a ruffle dress.

(Image credit: @fiahamelijnck)

Style Notes: An asymmetric hem compliments the un-done nature of the frill dress trend.

Influencer wears a ruffle dress.

(Image credit: @rubylyn_)

Style Notes: Ruffle dresses are a runway hero set to seep into the mainstream this season. Style a bright white style whilst you cant the remainder of summer's sun.

Influencer wears a ruffle dress.

(Image credit: @lucywilliams02)

Style Notes: As autumn closes in on us, opt for a floor-grazing ruffle dress and swap your sandals for tall suede boots.

Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.