'90s Rom-Coms and Chic Suits—Camille Charrière's New Fashion Collab Is a Must-See
Camille Charrière is a woman whose reputation and closet preceeds her. For more than a decade, the British French fashion journalist has been in the public eye for her insightful fashion commentary and seemingly endless closet that's the object of envy. Although Charrière's reputation as a style muse has been defined by sharp personal style and a love of vintage, her latest collaboration with Swedish high-street brand NA-KD is about an entirely different woman—the fictional Kathleen Kelly played by American actress Meg Ryan in the classic '90s rom-com You've Got Mail.
"It's my ultimate autumn movie the second the leaves start to fall," Charrière jokes to Who What Wear over Zoom. Looking at the collection, I see it: cozy cardigans, oversize coats you can practically drown in, and muted color palettes reminiscent of nostalgic hues during the age of dial-up internet. Although you'd never expect it, the Camille Charrière x NA-KD collaboration released at fall's midpoint hits just right. Launched on October 27, the 34-piece collection arrives at a competitive price point, ranging from $30 for a simple headscarf to $630 for a premium leather trench.
Between hours-long, detailed business meetings in Sweden and a deeply personal IVF journey, Charrière says the capsule has been nearly two years in the making. Although there were times when she was nervous that the clothes didn't feel fresh—something that is only natural after you've been staring at samples for months on end—the social media reaction to the team's hard work was incredibly rewarding and, much to her delight, a sign that her inspiration for a time when clothes simply looked and felt better was something people were missing in their closets.
"I really wanted to work on pieces that are definitely things that you've already seen in a million iterations but give you a reason to want this piece. Maybe it's rethinking the cut of a jumper or fastening buttons down the back," she says. "That's kind of how I dress every day myself anyway. … I have my statement pieces, and then I have everything else, which are the building blocks of my outfits."
To me, the '90s were the last time it truly felt like women lived in their clothes, and in Charrière's mind, the decade was a pivotal referential point when it comes to fine-tuning her personal style, even today. "There was this really strong sense that clothing was your second skin, that it wasn't something that you needed to update or change," she explains, walking me through her collection with NA-KD. "There was just this idea [that] things are meant to be used, and they're meant to be functional whilst also making you look good and making you feel like yourself." Along with Ryan's on-screen character, Charrière's goes on to name-drop Gwyneth Paltrow, Sofia Coppola, and Anna Wintour as muses for her latest collab.
While 2024's style algorithms push out trends faster than we can swipe our credit cards, the '90s—and, by extension, the NA-KD collaboration—were all about the subtle, logoless, workhorse–inspired look Charrière dubs as "anonymous." For most of these women, style wasn't always the number one thing they were focused on, but they still managed to look good and pull together outfits that look like them, she explains.
"I think the reason why people are so obsessed with the '90s and the noughties is because women… When you look at pictures of them back in those days, their clothes look lived-in. Their clothes look like they serve a purpose, and they've been using them for a while, and I think that's something that we've lost track of," Charrière explains. One week, we're mob wives, and the one after, we're brats, she jokes, but there's a real problem with perception. "We're all so quick to want to jump on the next trend that we forget who we are and what serves us and what suits us," she adds.
Even though she has her favorites (she says the gray two-piece set makes her legs look incredible), Charrière cares more about the fact that you'll find pieces that feel like "you" rather than something that embodies the essence of someone else. Frankly, is there anything chicer than that? Below, shop the Camille Charrière x NA-KD collection.
Shop the Camille Charrière x NA-KD Collection
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