The Ageless Color Trend Women in Their 20s and 50s Are Ditching Black for in 2025
It may surprise you, but women in their 20s and 50s share similar fashion choices, especially when it comes to color trends. How do I know? Well, 23-year-old Kaia Gerber and 58-year-old Cindy Crawford were recently spotted in navy outfits.
For Gerber's debut performance in Evanston Salt Costs Climbing in L.A. over the weekend, the mother-daughter duo was photographed in semi-matching ensembles. Gerber wore a navy T-shirt and flowy navy pants paired with a distressed brown leather jacket, while Crawford opted for wide-leg blue jeans, a navy sweater, and a coordinating blazer.
On Kaia Gerber: Veda Marco Leather Oversized Bomber ($658); Paloma Wool Philana Bag ($395); Repetto Camille Rubber Sole Ballet Flats ($324); Library Science hat
It's interesting to see how navy is gradually becoming the new go-to neutral, quietly replacing black as the versatile dark hue of choice. Although navy has always had a place in fashion, it is now emerging as a modern alternative to traditional black staples in our wardrobes. It's not just Gerber and Crawford making the case for this color trend; celebrities like Kate Hudson and Justine Lupe have also recently embraced the hue, wearing navy gowns at the 2025 Golden Globes.
Whether you're in your 20s or 50s, one thing is clear: Navy is the new black, and with style icons like Crawford and Gerber leading the way, we can expect to see more women turning to this timeless yet fresh shade.
Shop the best navy pieces:
All the fashion people are wearing dark-wash jeans in 2025.
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Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more. With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself. When she's not writing, you can find her taking a Pilates class, reading a powerful romance novel, or exploring a new wellness spot in Manhattan.
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