Dakota Johnson and French Women Agree: This Anti-Trend Color Will Dominate Fall
When it comes to the upcoming season, there are a few things I'm certain about—one being the fact that chocolate brown is the color that'll be most dominant, even more than black and navy blue. Why am I so sure? Well, when multiple influential French women and Dakota Johnson all wear the rich, luxurious shade from head to toe in the span of a single almost-fall week, you start to connect the dots.
Johnson wore the color in the form of a floor-length Gucci slip dress hemmed with black lace. She added sky-high black sandals and a mini Jackie bag in patent leather, plus a smattering of Bulgari jewelry, including two bracelets and a statement necklace.
On Dakota Johnson: Gucci dress, Strappy Sandals ($1090), and Jackie Notte Mini Bag ($3980); Bulgari bracelets and necklace
A post shared by Who What Wear (@whowhatwear)
A photo posted by on
The sophisticated color is spreading, and a number of French fashion people are choosing the shade over all others for fall. Who What Wear favorite Sylvie Mus paired a brown V-neck sweater with a leather pencil skirt in the same shade, a clutch purse, gold earrings, and strappy sandals, providing ample dressing inspiration for the early stages of the season. For a tailored, oversize ensemble, take cues from Annemiek Kessels, who wore a relaxed suit in the same hue with brown accessories, including The Row's beloved Margaux bag.
Convinced to stock up on all things brown for fall? Same. Scroll down to get started.
Shop brown fashion items for fall:
This is a classic choice. Plus, the cropped fit feels modern and a touch sexy.
So many WWW editors own and rave about these affordable flats.
Stop carrying around a grungy canvas tote. It's time for an upgrade.
Eliza Huber is a New York-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 after almost four years on the fashion team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring The RealReal for discounted Prada.
-
Butter! Olive! Chocolate Mousse! 6 Color Trends You'll Be Craving in 2025
Let them cook.
By Ana Escalante
-
Pamela Anderson Wore the Boho Boot Color Trend Everyone Will Wear This Spring
See ya, black and chocolate brown.
By Allyson Payer
-
I Nearly Spent $820 on Kendall Jenner's Flats—Then I Found This $120 Alt at Nordstrom
It's strikingly similar.
By Nikki Chwatt
-
I'm Sad Too, But According to Parisians, These 7 Trends Aren't Making the Cut in 2025
Plus, the seven that are.
By Nikki Chwatt
-
5 Days Into 2025, Kendall and Hailey Already Appointed This the Year's Top Flat Shoe
It makes jeans look so elegant.
By Nikki Chwatt
-
Kylie Jenner Snuck Into the Golden Globes in a Modern Version of Paris Hilton's Iconic Party Dress
For the second time!
By Eliza Huber
-
Nicole Kidman's Completely Backless Golden Globes Dress Is So Babygirl
That hair!
By Eliza Huber
-
Elle and Dakota Fanning Traded Bold 2025 Trends on the Golden Globes Red Carpet
Are you a Dakota or an Elle?
By Eliza Huber