You Have Great Taste: I Tried the Basics WWW Readers Bought the Most Last Year, and I Loved These 9

If you're a regular Who What Wear reader, you've likely noticed our obsession with wardrobe basics. We're passionate about helping others discover their personal style through timeless, versatile pieces that transcend fleeting trends. While we always share our favorite buys, we also love learning which items you, our readers, gravitate toward the most. To find that out, we worked with our e-comm strategist team to gather data on last year's top-selling not-so-basic basics.

What we discovered was both fascinating and, in some ways, predictable: a shift toward building capsule wardrobes filled with elevated essentials. The most popular categories revealed a strong preference for tees and tanks—think classic white crewneck T-shirts that can be worn alone or layered under cozy sweaters and sleek jackets.

Next were denim and trousers, particularly high-rise, wide-leg jeans, and barrel jeans, as well as comfortable pull-on pants made from lightweight linen and luxe silk. Of course, knits were a standout, which is no surprise given that a well-curated closet often revolves around stylish crewneck knits and cardigans for much of the year.

Beyond the specific styles, we also unearthed some intriguing insights about the brands and retailers that caught your attention. H&M, Nordstrom, and Zara dominated, but we also saw It girl–favorite brands like Reformation, Free People, and The Row making their mark.

Inspired by these findings, I tested the 30 most bought pieces across all verticals before narrowing the list down to my top nine favorites. Scroll down to see which pieces made the final cut.

H&M Double-Breasted Blazer

My Review: To be honest, I've never been an avid H&M shopper, but this double-breasted blazer has made me want to become one. I was delighted by how incredibly flattering the fit is, even with its oversize silhouette. It drapes perfectly, adding a touch of chic elegance while maintaining comfort. Plus, it runs true to size, which made my shopping experience enjoyable.

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Reformation Clara Cashmere Crew Cardigan

My Review: I don't like to admit it, but I'm a bit of a sweater snob. I put a lot of effort into finding affordable but expensive-looking knits. One that lived up to my expectations? Reformation's Clara Cashmere Crew Cardigan. Its scoop neckline and dropped shoulders rested effortlessly, and the boxy fit was relaxed without being too baggy. Additionally, the fabric felt incredibly rich, so I was genuinely surprised when I learned it was priced at under $200.

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H&M Wide High Jeans

My Review: Now, it makes sense that over 500 WWW readers snapped up these jeans last year. They hug the waist and hips flawlessly while offering a relaxed fit through the thighs and lower legs, striking the perfect balance between comfort and sophistication. I fell in love with them not only for their impeccable fit but also because they run true to size and puddle perfectly around the ankle—even for my petite five-foot frame.

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H&M Cotton T-Shirt

My Review: Given the under-$10 price tag, I expected this tee to be sheer and uncomfortable. However, it turned out to be quite the opposite. The quality is surprisingly good, and there's no visible trace of a bra underneath. The arm length and neckline fit well. Follow my lead and stock up on two or three while they're still available.

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J.Crew Gwyneth Slip Skirt

My Review: This slip skirt looks incredibly expensive, which is why it's often sold out. Its flattering, body-hugging silhouette paired with high-quality satin fabric creates a classic look. My favorite feature is the thick, stretchy waistband that is discreetly positioned on the inside. This small yet practical detail is a major win because it supports my midriff, allowing me to feel comfortable all day.

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We the Free Good Luck Mid-Rise Barrel Jeans

My Review: One piece that both Who What Wear editors and readers can't get enough of is We the Free's Good Luck Mid-Rise Barrel Jeans. These jeans feature a mid-rise waistline, sitting right at the belly button. Although roomy, they remain flattering. It's important to note that these jeans tend to run large, so size down if you want a more fitted appearance.

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Zara Faux Leather Bomber Jacket

My Review: Lately, it feels as though every celebrity has been spotted donning Saint Laurent's stylish new leather bomber jacket. However, if you're like me and your budget doesn't quite stretch that far, fear not—Zara has you covered with an incredible alternative. This jacket boasts the same oversize, effortlessly rugged aesthetic and exudes a chic, designer flair when paired with your favorite jeans or midi skirt.

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Reformation Bethany Ballet Flats

My Review: Reformation's Bethany Ballet Flats are the Parisian-inspired shoes your wardrobe needs. They are crafted from soft, buttery leather for immense comfort and feature an edgy silver buckle across the top of the foot for a polished finish.

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FP Movement Hit the Slopes Fleece Jacket

My Review: This fleece has been on my radar since I saw Kaia Gerber wearing it in 2023. It wasn't until this month that I finally managed to get my hands on it, and I'm so happy I did. It has become my go-to for heading to the gym, the supermarket, and meeting friends for coffee. It is warm, soft, chic, and not too heavy. Despite constantly being introduced in new colorways, they sell out quickly, so get one.

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Shop more of WWW readers' top wardrobe basics: