I Searched for Expensive-Looking 2025 Buys—Arket, Topshop and Zara Delivered

Collage of new-in buys
(Image credit: Who What Wear UK)

The new year is officially upon us, bringing with it a fresh wave of new-in pieces to set us up for the season ahead.

After the Christmas break, many of us are feeling rejuvenated and ready to take on all this year has in store, which may mean you're considering what you'll be wearing to all the events filling up your newly opened 2025 diary. Yes, you could spend a few hours trawling your favourite sites to find that one special something, or even venture into the arctic outdoors to scour the freshly restocked shelves of the high street, but I'm here to offer a third option. Grab a cuppa, settle in and let me bring the best new-in pieces from Arket, Topshop and Zara directly to you.

We're only a week into January, and already my wardrobe has faced some challenges. Weekend plans and work days are back in action, and I've found my wardrobe struggling to keep up with the balancing act of putting together elegant looks that can withstand the freezing temperatures and bouts of snow. Naturally, I headed to a few of my favourite high-street stores, looking for new buys to bring an elegant edge to my winter looks.

Of the key players on the high street, Arket, Topshop and Zara are a few of my all-time go-tos. Arket's expertise in classic pieces with a designer feel is hard to compete with, and with each refresh of the new-in section, there's a new gem to be found. Growing up in the Topshop generation, I'll admit I'd overlooked the brand in recent years until a recent scroll through the ASOS website. Now, it's firmly back in a top spot with its consistently good denim, playful accessories and of-the-moment interpretations of seasonal colour trends. Finally, Zara is a brand I turn to almost daily as a reliable source for trending pieces, easy staples and design details that make each item look far more high-end than its price tag.

Tens of tabs, hours of scrolling and plenty of coffee later, I've settled on the 33 best buys from Arket, Topshop and Zara that are ready to rejuvenate all your looks through the rest of winter and beyond. Scroll on to explore!

Shop the Best New-In Buys at Arket, Topshop and Zara:

1. ARKET

2. TOPSHOP

3. ZARA

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Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.