Trust Me—These 10 Zara Items Will Go Viral and Sell Out by September 1

Zara model wearing an off-white wrinkled satin blouse with matching trousers and sunglasses.

(Image credit: Zara)

I have a pretty good grasp on all of the major brands and retailers at any given time when it comes to their new arrivals, but without a doubt, I check Zara's most often. (Tip: Download the app if you haven't already—it makes staying up-to-date with fresh drops dangerously easy.) Naturally, not every single drop is a standout, but its latest delivery certainly is. Trust me. I've now studied it in its entirety twice and hand-selected my top 10 pieces.

You might think these 10 items were chosen because of my personal preferences and what my closet is lacking, but if you do, you're wrong. In actuality, I singled them out because of their overall likelihood of going completely viral and eventually selling out, with my official prediction being that they'll all be gone by September 1. Perhaps that's a touch ambitious even for Zara, but I'm sticking with it. Check back in a few days, and we'll decide how right or wrong I was.

If I were you, I wouldn't risk it. After all, I have a stellar track record with this kind of thing. If anything from the offering below calls out to you, snag your size or live to regret your hesitation.

10 best new arrivals from Zara:

Shop more can't-miss Zara items:

This story was published at an earlier date and has since been updated.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.