5 Expensive-Looking Winter Trends H&M Is Backing in a Big Way

published 26 October 2024

Just as it felt like autumn had only just arrived, winter blew in on a cool breeze, and suddenly, our calendars are filling up. End-of-year trips are being booked, winter weddings are almost upon us, and for those who love to plan, Christmas shopping may even be underway. Through all there is to do, considering how to look chic as the temperature drops is something I want to take off your plate.

For the new season, I’ve been looking for on-trend styles, timeless classics to support my capsule wardrobe and a few expensive-looking buys to make every outfit feel high-end without the matching price tag. Naturally, I turned to H&M.

Woman in camel cardigan, woman in burgundy dress, woman with black bag, woman in brown coat

As with every season, H&M has already ensured that its digital shelves are stocked with the winter wares we desire. After a quick scroll, five clear trends emerged, though these aren’t the swiftly moving kind.

Unsurprisingly, a fresh influx of knitwear has arrived in affordable compositions as well as soft wool, luxurious cashmere and sumptuous alpaca. I, for one, continue to think about that Chloé runway and the ensuing bohemia revival it encouraged almost every day, and whilst we often tie soft boho silhouettes to the summer months, H&M celebrates the aesthetic's return with delicate draping and fluid fabrics in various wearable forms.

Alongside comes what I believe to be the finest outerwear collection the brand has ever released, with considered silhouettes, timeless shades and thoughtful designs adding to the premium look of each piece. Cooler days bring the arrival of harder-wearing fabrics, including leather. In trousers, footwear, jackets and more, H&M brings leather heroes back to the fore.

Finally, winter is the season of accessories as scarves and gloves move from a stylistic choice to an everyday necessity, and H&M has ensured that each finishing touch brings an added refinement into the mix.

Keep scrolling to explore the five winter trends H&M is backing right now.

1. ELEGANT OUTERWEAR

H&M

Wool-Blend Car Coat

There's elegance in every detail of this coat, from the longline silhouette to the dark brown shade.

H&M

Fluffy Jacket

Want an extra element of warmth? Look to this fluffy jacket.

H&M

Wool-Blend Coat

The hard part is choosing between the soft beige and classic black colourways.

H&M

Handmade Wool-Blend Coat

A camel coat in a sleek tie-waist style will always be relevant.

H&M

Double-Breasted Coat

Pair with tailoring, jeans, dresses and more.

2. COSY KNITWEAR

H&M

Oversized Mohair-Blend Jumper

This looks so cosy.

H&M

Turtleneck Jumper

This striped jumper is a favourite every winter, and now it comes in a soft grey shade.

H&M

Fine-Knit Cardigan

A light layer you'll call upon year after year.

H&M

Oversized Alpaca-Blend Jumper

A full tonal look is so impactful.

H&M

Alpaca-Blend Cardigan

Bring a luxurious fabric into the mix with this alpaca-blend cardigan.

3. BOHO FRILLS

H&M

Flounce-Trimmed Chiffon Dress

From the bell sleeves to the mesh layer and the pleated bodice, there's so much to love about this dress.

H&M

Flounced Chiffon Blouse

Our social media editor Megan recently bought this and gets compliments every time she wears it.

H&M

Flounced Dress

Just add knee-high boots.

H&M

Flounce-Trimmed Denim Blouse

H&M brings a boho edge to the classic denim button-down.

H&M

Long Chiffon Dress

The sleeves are just so good.

4. LEATHER UPDATES

H&M

Leather Biker Jacket

A great leather jacket will be a staple piece in your capsule wardrobe forever.

H&M

Pointed Knee-High Leather Boots

Refined, elegant and the ideal heel height for comfortable all-day wear.

H&M

Straight Leather Trousers

The silhouette of these trousers is just so good.

H&M

Coated Circular Skirt

Leather pieces come with more premium price points, but H&M also offers coated styles with the same look.

H&M

Leather Loafers

You'll wear these all year round.

5. FINISHING TOUCHES

H&M

Leather Gloves

The smooth suede finish and dark brown shade make these gloves so expensive-looking.

H&M

Cashmere Scarf

Stylish, elevated and cosy? It's a yes from me.

H&M

Strap-Detail Handbag

H&M's bag selection is so strong right now, and I predict this new buckle-detail style will be the next to sell out.

H&M

Cashmere-Blend Beanie

On the coolest days you'll appreciate the extra warmth of a cashmere-blend beanie.

H&M

Shoulder Bag

There's a definite designer feel to this bag.

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Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.