Just as it felt like autumn had only just arrived, winter blew in on a cool breeze, and suddenly, our calendars are filling up. End-of-year trips are being booked, winter weddings are almost upon us, and for those who love to plan, Christmas shopping may even be underway. Through all there is to do, considering how to look chic as the temperature drops is something I want to take off your plate.
For the new season, I’ve been looking for on-trend styles, timeless classics to support my capsule wardrobe and a few expensive-looking buys to make every outfit feel high-end without the matching price tag. Naturally, I turned to H&M.
As with every season, H&M has already ensured that its digital shelves are stocked with the winter wares we desire. After a quick scroll, five clear trends emerged, though these aren’t the swiftly moving kind.
Unsurprisingly, a fresh influx of knitwear has arrived in affordable compositions as well as soft wool, luxurious cashmere and sumptuous alpaca. I, for one, continue to think about that Chloé runway and the ensuing bohemia revival it encouraged almost every day, and whilst we often tie soft boho silhouettes to the summer months, H&M celebrates the aesthetic's return with delicate draping and fluid fabrics in various wearable forms.
Alongside comes what I believe to be the finest outerwear collection the brand has ever released, with considered silhouettes, timeless shades and thoughtful designs adding to the premium look of each piece. Cooler days bring the arrival of harder-wearing fabrics, including leather. In trousers, footwear, jackets and more, H&M brings leather heroes back to the fore.
Finally, winter is the season of accessories as scarves and gloves move from a stylistic choice to an everyday necessity, and H&M has ensured that each finishing touch brings an added refinement into the mix.
Keep scrolling to explore the five winter trends H&M is backing right now.
1. ELEGANT OUTERWEAR
There's elegance in every detail of this coat, from the longline silhouette to the dark brown shade.
Want an extra element of warmth? Look to this fluffy jacket.
The hard part is choosing between the soft beige and classic black colourways.
A camel coat in a sleek tie-waist style will always be relevant.
Pair with tailoring, jeans, dresses and more.
2. COSY KNITWEAR
This looks so cosy.
This striped jumper is a favourite every winter, and now it comes in a soft grey shade.
A light layer you'll call upon year after year.
A full tonal look is so impactful.
Bring a luxurious fabric into the mix with this alpaca-blend cardigan.
3. BOHO FRILLS
From the bell sleeves to the mesh layer and the pleated bodice, there's so much to love about this dress.
Our social media editor Megan recently bought this and gets compliments every time she wears it.
Just add knee-high boots.
H&M brings a boho edge to the classic denim button-down.
The sleeves are just so good.
4. LEATHER UPDATES
A great leather jacket will be a staple piece in your capsule wardrobe forever.
Refined, elegant and the ideal heel height for comfortable all-day wear.
The silhouette of these trousers is just so good.
Leather pieces come with more premium price points, but H&M also offers coated styles with the same look.
You'll wear these all year round.
5. FINISHING TOUCHES
The smooth suede finish and dark brown shade make these gloves so expensive-looking.
Stylish, elevated and cosy? It's a yes from me.
H&M's bag selection is so strong right now, and I predict this new buckle-detail style will be the next to sell out.
On the coolest days you'll appreciate the extra warmth of a cashmere-blend beanie.
There's a definite designer feel to this bag.
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