It wouldn't be winter without a shift towards deeper, moodier colours. Burgundy, chocolate brown and forest green are all on the cards, but there are some other players worth having on your radar if you're seeking a tonal refresh.
You don't have to look far to spot them. Now we're in December, brands have wholly embraced the key shades of the season—and the high-street heroes we rely on for affordable trend pieces are leading the way. H&M, in particular, continues to impress, offering a tantalising selection of on-trend items that look much more luxurious than their price tags suggest.
Five standout colours are currently taking over the new-in section—from timeless neutrals to unexpected pastels—and I’ve rounded up the most stylish examples of each to make your shopping experience even more effortless. Keep scrolling to see the top winter colour trends you can find at H&M right now.
5 WINTER COLOUR TRENDS YOU CAN SHOP AT H&M RIGHT NOW:
1. Rich Red
Style Notes: Everyone knows shades of burgundy, merlot and deep crimson are a big deal this winter. H&M wasted no time in backing these hues, with a steady stream of rich red pieces filling the rails for weeks now—that being said, the current selection is something special.
Shop the Trend:
The gold knot detail makes this feel so elevated.
A very Parisian look.
Dream boots.
You could seamlessly transition this dress from work to weekend.
These make nice change from neutral trousers.
Layer over a slip dress and you're good to go!
2. Khaki Green
Style Notes: Every winter is awash with khaki green, a deep neutral that's departed from its military origins and become a staple shade. H&M's khaki knitwear is a personal favourite, but I've also been impressed by the outerwear offering.
Shop the Trend:
I love the button detailing.
Simple dresses like this are incredibly chic.
Comfy and smart.
I'm constantly impressed by H&M's blazer selection.
The one-shoulder neckline, the ruching, the leg slit... this one gets a 10/10.
How cosy does this look?
3. Soft Pink
Style Notes: A year after Barbiecore's peak, a new shade of pink is taking centre stage. This time, it's a soft, blush tone with a subtle hint of lilac. H&M is championing this fresh hue, pairing it with grounding shades like charcoal, brown and black for a sophisticated contrast.
Shop the Trend:
I'm imagining this with a grey pleated mini skirt and knee-high boots.
Just look at the back of this dress!
A fresh take on a staple.
Pair with a slip skirt, jeans or wide-leg trousers.
Bundle up in this super soft scarf.
These ballet pumps are so sweet.
4. Charcoal Grey
Style Notes: Tonal grey outfits are the key to looking chic and cohesive this winter. In the mix, make sure you include a charcoal-grey accent, courtesy of H&M's latest drop.
Shop the Trend:
If someone told me this was a designer cardigan, I'd believe it.
Mohair is a must-have fabrication if staying warm is a priority.
I'm into the styling here—who knew a pencil skirt could look so cool?
Layer over T-shirts and turtlenecks.
This double-breasted coat is just gorgeous, and looks particularly chic when paired with other grey tones.
Everyone needs a knitted dress in their winter wardrobe.
5. Winter Whites
Style Notes: Whether or not you agree white is a colour, there's no denying the freshness it brings to cold-weather looks. Resist the pull of moody hues and instead, incorporate cream and ivory shades into your seasonal wardrobe.
Shop the Trend:
This off-white cardi will go with everything.
So snug!
Wear this set to a Christmas party with a red lip and slingbacks.
It turns out sequins and mohair are a match made in heaven.
Can you believe that price?
H&M's cashmere is such great quality and much more affordable than other brands out there.
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