I Gasped When I Saw H&M Studio's Collection—These 24 Pieces Will Sell Out by Tomorrow

Directional, fashion-forward and designed to be seen: H&M Studio's autumn/winter 2024 collection has arrived. As ever, the edit is ready to revitalise our wardrobes, one standout piece at a time. As a heavyweight of the high street, H&M consistently shows up when our wardrobes are in need of something new, and if you're looking for high-quality fabrics and striking designs that are destined to induce compliments and feature serious attention to detail, then look no further than the latest Studio collection.

Collage of H&M Studio Collection

(Image credit: Who What Wear UK)

H&M's A/W 24 Studio Collection is a refined edit covering wardrobe heroes with an elevated twist. Whilst the brand's regular pieces make for brilliant staples and tick off our classic buys, this new edit brings contemporary detailing and playful elements, pushing each piece firmly into the new season. The classic trench coat has been revitalised with an asymmetric closure and bold collar, puffer coats and dresses have been splashed with animal prints and dotted patterns to bring a maximalist feel and tailoring features bold shoulders and sharp lapels. Waistlines are nipped in, fabrics refined and silhouettes oversized for a truly modern take on autumn's most-worn pieces. Alongside, there are evening offerings ready to set you up as best dressed at any upcoming event.

If previous drops are anything to go by, stock is set to move swiftly, so I've pulled together the standout pieces that are sure to sell out first. So if you're ready to inject a contemporary edge into your classics, keep scrolling to explore H&M's latest Studio collection.

SHOP THE H&M STUDIO AUTUMN/WINTER 2024 COLLECTION:

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.