I Would Never Have Bought an H&M Bag Before This Year—This £38 Tote Went Straight in My Basket
A big part of my job is finding expensive-looking high-street buys.
Each week, I bring the nine best items directly to you, our readers, and spend the rest of my time sharing other high-street treasures whose designs surpass their price tag. H&M is often my go-to for these premium-passing pieces, from elegant coats to wardrobe basics, but the handbag department had never piqued my interest. This year, that all changed.
It all started with the Shopper tote; a classic, timeless and anti-trend bag with high designer appeal and an affordable price tag. First, it came in black, and then a brown suede-look iteration appeared, and I knew that H&M had stepped up its handbag game. Now, I always make sure to check in on the latest accessories offerings just in case another gem is there to be uncovered, and today, I'm sharing my latest find.
Elegant, expensive-looking and ready to outlast moving trends, I predict that H&M's new Tote Bag will sell out by this weekend. The sleek brown shade has a classic appeal, elevated by contrasting white stitching to define the silhouette. As a tote bag, it's ready to be filled with all your essentials, whether accompanying you on your daily commute or joining you on a weekend away. And at just £38, I know it's sure to fly off the (digital) shelves.
Keep scrolling to shop the H&M Tote Bag along with more expensive-looking high-street bags.
Shop the H&M Shoulder Bag:
Shop More Premium-Looking High-Street Bags:
This suede bag has been on my wish list since it launched.
COS's Cavatelli Clutch is a best-selling style, and I can't stop thinking about the new burgundy shade.
Suede is trending for winter 2024.
Even minimalists will be drawn to this burgundy bag.
Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.
During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Affiliate Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.
-
This Pop Star's Shoe Collection Is Full of Unexpectedly Chic Gems—25 I Have My Eye On
Most styles are under $100.
By Jennifer Camp Forbes
-
Well, That Was Quick: The Most Elegant Bag of 2025 Has Already Arrived
It's going viral.
By Anna LaPlaca
-
3 Cheap(ish) Elevated Finds That Will Make Your Closet Look More Expensive
Under $150 and super chic.
By Jennifer Camp Forbes
-
It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber
-
IMO, These Are the Absolute Best Under-$300 Items to Shop Right Now
Yes, including these Reformation jeans.
By Natalie Cantell
-
5 Affordable Wardrobe Investments French Women Are Making in 2025
On y va!
By Ana Escalante
-
My Friend Wants a More Refined Wardrobe, so I Suggested These 32 Under-$200 Finds
Elegant *and* affordable.
By Natalie Cantell
-
I Haven't Shopped at Old Navy in 10 Years, and Now I'm Back—25 Finds That Look So Expensive
Everything is under $100.
By Michelle Scanga