I Would Never Have Bought an H&M Bag Before This Year—This £38 Tote Went Straight in My Basket

A big part of my job is finding expensive-looking high-street buys.

Each week, I bring the nine best items directly to you, our readers, and spend the rest of my time sharing other high-street treasures whose designs surpass their price tag. H&M is often my go-to for these premium-passing pieces, from elegant coats to wardrobe basics, but the handbag department had never piqued my interest. This year, that all changed.

Woman in faux fur coat carries brown tote bag

(Image credit: H&M)

It all started with the Shopper tote; a classic, timeless and anti-trend bag with high designer appeal and an affordable price tag. First, it came in black, and then a brown suede-look iteration appeared, and I knew that H&M had stepped up its handbag game. Now, I always make sure to check in on the latest accessories offerings just in case another gem is there to be uncovered, and today, I'm sharing my latest find.

Woman carries brown tote bag

(Image credit: H&M)

Elegant, expensive-looking and ready to outlast moving trends, I predict that H&M's new Tote Bag will sell out by this weekend. The sleek brown shade has a classic appeal, elevated by contrasting white stitching to define the silhouette. As a tote bag, it's ready to be filled with all your essentials, whether accompanying you on your daily commute or joining you on a weekend away. And at just £38, I know it's sure to fly off the (digital) shelves.

Keep scrolling to shop the H&M Tote Bag along with more expensive-looking high-street bags.

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Florrie Alexander
Affiliate Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Affiliate Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.