31 New H&M Finds That Will Sell Out by September 1

published 16 August 2024

a model wearing an H&M burgundy dress — Pictured: H&M V-Neck Dress ($60)

I can't explain it, but when I know a fashion find will become popular, I just know. Call it intuition or a sixth sense, but I've got a gut instinct with these kinds of things, and not to brag, but I've always been right.

Since H&M just dropped a bunch of early fall items, I spent an afternoon browsing the retailer's new arrivals and decided my favorite pieces were too good not to share. Between a Chloé-esque dress and fresh barrel-leg jeans, I'm betting the 31 buys below will hardly be in stock by the time September rolls around. So, armed with this knowledge, I suggest you shop accordingly.

H&M

Maxi Trench Coat

This trench isn't like the other girls.

H&M

Studded Mary Jane Ballet Flats

Tory Burch energy on an H&M budget.

H&M

V-Neck Dress

If you told me Matthieu Blazy designed this for Bottega Veneta, I'd believe you.

H&M

Super Barrel Regular Jeans

The denim trend everyone and their mother is buying.

H&M

Narrow Belt

I own this belt and can confirm it looks even more premium in person.

H&M

Flounced Chiffon Dress

New Chloé, who?

H&M

Skirt With Pintuck Detail

I love when pieces are as chic as they are easy to wear.

H&M

Distressed-Look Shoulder-Pad Jacket

No, it's never too early to start thinking about leather jackets.

H&M

Gathered Off-The-Shoulder Bodysuit

Elegant silhouette.

H&M

Heeled Mules

These looks like runway Prada to me.

H&M

Tailored Capri Trousers

Calling all Capri-pant people.

H&M

Suit Vest

Never not chic.

H&M

Asymmetric Lace Skirt

The trendiest skirt style of the moment.

H&M

Boat-Neck Top

For that immediate polish.

H&M

Embroidered-Motif Cardigan

H&M's sweaters always look so expensive, especially this one.

H&M

Pencil Skirt

Love this shape and hue.

H&M

Small Shoulder Bag

Looks like luxury to me.

H&M

Slingback Pumps

Leopard print is set to be huge this fall.

H&M

Jacket

This texture, though.

H&M

Pleated Satin Skirt

A+ shape.

H&M

Oversized Shirt

Need three of these in my closet.

H&M

Oversized Mohair-Blend Sweater

Really good sweaters already trickling in.

H&M

Creased Jeans

These are way chicer than most jeans.

H&M

Bouclé Jacket Dress

This would be great for the office.

H&M

Mary Jane Flats

Instant French-woman energy.

H&M

Rib-Knit Top

Love the gold detail.

H&M

Crinkled Satin Maxi Skirt

Timeless item with a forward feel.

H&M

Peplum Bandeau Top

Don't hate the messenger, but peplum tops are back (and so much better).

H&M

Rib-Knit Bandeau Dress

This will always prove to be useful.

H&M

Twill Jacket

A great throw-on piece.

H&M

Oversized Polo Shirt

Loewe-coded.

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H&M

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.