September has officially begun, and that can only mean one thing: autumn is almost here. As warm days become fewer and further between, airy cotton and linen pieces are packed away and cosy knitwear takes centre stage. The seasonal shift is subtle, but soon enough, we'll be waking up to crisp mornings and browned leaves, calling out for the seasonal standouts we last saw at the end of spring. To continue the ease with which we got dressed during the summer months, I'm here to make the wardrobe switch-up as smooth as possible, and we're starting with H&M.
Known for consistently staying ahead of the trends, H&M has pre-empted the arrival of autumn with a new-in section full of fresh new-season styles. With a vast range of pieces from smart tailoring options to expensive-looking outerwear, a harmonious mix of reliable classics and revitalised staples fill the site, and I've taken the time to scour it all to find the very best bits that are worth your scrolling time. I've even separated these standout pieces into six categories, ready to integrate into your wardrobe as soon as the parcel arrives at the door.
For autumn 2024, the high-street hero is leaning into the foundations of our wardrobes but with a notably polished edge. Sleek tailoring is set to feature in our work and off-duty looks, whilst fabrics and texture are highlighted in a classic approach to knitwear and fresh denim styles bring a fashion-forward edge. Summer was defined by the popularity of skirts, which is set to continue as we move into the latter half of the year. From leather to sharp pleats, H&M's skirt selection is primed to suit all aesthetics.
There's plenty more to explore, so keep scrolling to see the six autumn trends H&M is backing this year.
SHOP THE 6 AUTUMN TRENDS H&M IS BACKING FOR 2024:
1. SMART KNITWEAR
Style Notes: Cooler days call for clever layers to keep the chill at bay, and H&M has ensured that staying warm and looking chic can happen simultaneously. Elevated colourways, button detailing and soft silhouettes add a put-together feel to cosy layers this season.
Cream and gold is a seriously elegant combination.
Few things are more timeless than stripes.
Add a luxurious element to your outfits with this cashmere knit.
Warmth and polish in equal measure.
A flash of red will instantly rejuvenate any wardrobe.
2. FRESH TAILORING
Style Notes: Whether heading to the office or on a coffee date at the weekend, tailoring is a cornerstone of our wardrobes. For autumn 2024, H&M is focusing on silhouette, shade and fit for its refined selection.
A classic black blazer is always a good idea.
The colour! The cut! There's a lot to love about this pair.
The black marl fabric looks seriously premium.
Waistcoats continue to be a key piece through the cooler months.
Burgundy is a big colour trend this season.
3. ELEVATED OUTERWEAR
Style Notes: Coats and jackets are returning as a focal point of our wardrobes, and the high-street hero offers a variety of elevated styles that are destined to go the distance. From now until spring, turn to classics in elevated hues for a final touch of polish when heading out the door.
Nothing signals autumn's return quite like a trench coat.
Cargo jackets are returning in a big way this autumn, and this one has all my attention.
Fashion insiders turn to scarf coats year after year.
From the shade to the relaxed cut, this coat has a particularly premium feel.
I can already see this jacket blending seamlessly with all my favourite outfits.
4. UPDATED DENIM
Style Notes: Whilst summer is defined by light fabrics, autumn calls for a returned focus on more hardwearing materials, such as denim. Of course, I've included H&M's best-selling wide-leg jeans, but there are also revitalised shirts, skirts and more.
The deep-blue wash and A-line fit had me second-guessing this skirt's high-street origin.
The silhouette of this denim shirt sets it apart.
Naturally, I had to include a pair of these beloved jeans.
Want to take a miniskirt into autumn? Make it denim.
Such a cool take on a trench.
5. TIMELESS SKIRTS
Style Notes: Skirts featured heavily in our summer looks, and we're set to see plenty more through autumn, too. For the new season, look to cooler-weather fabrics like smooth leather, soft suede and slinky satin in demure midi and maxi lengths.
You'll reach for this dark-brown leather skirt year after year.
I'm so surprised this is still in stock.
Take even a simple tee to new heights with this leather-look skirt.
I haven't stopped thinking about this suede-look skirt.
Add instant elegance to your basics by layering in a satin skirt. Bonus points if it has a maxi length like this one.
6. NEW-SEASON ACCESSORIES
Style Notes: With flip-flops and cover-ups packed away, our sights are set on autumnal accessories for the foreseeable. Keep scrolling for classic loafers, easy boots and a selection of premium-looking bags to pull it all together.
Year after year, loafers are always on trend.
Practical, chic and with a vintage feel that completely won me over.
The hard part is choosing between the light brown or classic black.
My obsession with suede continues into the accessories department.
Bring skirts and dresses straight into autumn with a pair of knee-high boots.
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