Free People Is My Go-to Summer Brand—21 New-in Pieces That Made Me Do a Double Take

Summer is definitely (finally!) here, and this season, my style mantra is minimalism with a splash of colour. I find that a neutral palette forms the foundation of my wardrobe, but a hint of a vibrant hue and a sprinkling of subtle patterns add that essential pop that ensures my summer outfits are anything but basic. Whilst my rotation is composed of timeless staples, there's one brand that continuously surprises me with its ability to marry simplicity with eye-catching designs: Free People.

Free People

(Image credit: Free People)

As someone with a more neutral wardrobe, It may come as a surprise that Free People is one of my go-to stores. Most people associate the brand with bohemian prints and eclectic styles rather than the kind of muted elegance I often lean towards. Yet, Free People manages to deliver pieces that strike a perfect balance—think understated with a twist. Along with the laid-back Californian coastal vibes the brand is known for, its collections also include an array of refined basics in muted colours that align with my preference for quiet sophistication and just the occasional burst of colour.

Hannah Almassi in Free People

(Image credit: @philltaylormade)

Take the current new-in section as a perfect case in point. It's packed with pieces that would seamlessly fit into my wardrobe yet stand out enough to make a statement. Amongst my top picks are the linen-blend dresses that can transition effortlessly from day to night, airy blouses perfect for brunches and beach strolls; and sandals that combine comfort with just the right amount of flair. Styling these items will be my favourite part—I'm already planning how I'll pair a sleek midi dress with strappy sandals for a garden party, and I know I'll be throwing on a lightweight blouse over tailored shorts for a casual yet polished look.

Naturally, when Free People unveiled its latest arrivals, I couldn't resist a deep dive into the summer offering. Below, discover the 21 new-in pieces I can't wait to incorporate into my warm-weather wardrobe.

Shop My Favourite New-In Pieces From Free People:

Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain