5 Hours Later, I'm Genuinely Shocked at How Many Elegant Items I Found on Amazon for Prime Day

A street style photo from London Fashion Week showing a guest wearing an elegant cream cropped sweater with black Bermuda shorts and strappy heeled sandals.

(Image credit: Nicole Gomez)

To be real with you all, I'm not the biggest Amazon shopper. Some people I know spend hours scrolling through the retailer's app, scouring every crevice of its thousands and thousands of products in search of a steal. I respect it—I just don't often follow their lead. When Prime Day rolls around, however, I turn up my editor skills to maximum power to find the very best of what's being dramatically and temporarily red-marked. Shopping is my greatest skill and the area of focus that I'm most willing to put in the work for, so even if I'm not on Amazon 365 days a year, I'll score some elite deals. Even better, I'll share them.

I'm not always on the site, so when I went digging through the contents of the sale this year, I was noticeably shocked to find so many elegant fashion items. I usually think of Amazon Prime Day as being the perfect opportunity to stock up on household essentials, but no, you can also snag some seriously chic pieces for next to nothing during the markdown event. To prove it, I rounded up 28 elevated and sophisticated discoveries, all of which are just a scroll away. Enjoy.

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.