7 New Things Fashion People Are Talking About This Week
If it seems like fashion news is moving a mile a minute, well, you're not alone. Despite our numerous social media feeds and perpetual press releases, it can be hard to keep up with the latest industry news—even as full-time editors—which is why we're trying something new and boiling it down to just the basics. Here are the five new things fashion people are talking about right now:
Good as Gold
This story begins in 1927 when Longines debuted a striking rectangular watch that quickly became an icon. Seventy years later, in 1997, that watch inspired the DolceVita collection. Fast forward another 26 years and we arrive in late 2023 when the Swiss brand shrunk the timepiece, offering customers a dainty new mini version. With some help from ambassadors Jennifer Lawrence and Barbara Palvin, the petite watch enjoyed immediate success. Cut to the present day: Longines has just announced yet another update. The elegant Mini DolceVita will now be offered in 18-carat yellow gold and rose gold. Shop the stunning new styles here.
Museum-Worthy
From November 16, 2024, to July 6, 2025, The Brooklyn Museum will be displaying an exciting new exhibition called Solid Gold. It will feature over 400 gold objects from several industries, including fashion, film, art, and music. I'm particularly looking forward to seeing the Greek wreath pictured above, which dates back to the 2nd century BCE, as well as sumptuous Dior pieces from the house's 1954 H-Line.
Fashionable Fragrances
Calling all beauty buffs: Dior has just unveiled its first standalone boutique in North America dedicated to fragrances, skincare, and makeup. Located next to the existing Dior menswear and womenswear boutiques in New York City's SoHo neighborhood, the opening comes just in time for the holiday shopping rush. The elegantly appointed boutique is not your average shop—you can expect a "bespoke Haute Parfumerie experience" that includes plenty of personalization options. The Dior Fragrance & Beauty Boutique is located at 109 Greene Street. See you there!
Architectural Adventures
No other designer combines fashion and architecture quite like Louis Vuitton's Nicolas Ghesquière. Case in point? The house's new women's Cruise 2025 campaign photographed at Barcelona's most iconic architectural landmarks, including La Pedrera and Fundació Joan Miró. Lensed by Jamie Hawkesworth, the images evoke "a sense of escapism and the spirit of travel inherent to Louis Vuitton’s DNA," per a press release.
AMI x Alfred
If you live in Los Angeles (or plan to visit this month), this one's for you. Parisian brand AMI has collaborated with Melrose Place's Alfred Coffee on a stylish takeover that includes menu items only available during November: the Mont Blanc Crème Latte and a chocolate madeleine embossed with AMI’s logo. AMI has also decked out the West Hollywood café with its signature black-and-white French stripes and is selling co-branded mugs, tumblers, and tote bags until November 30.
Holiday Jewels
Time to get in the festive spirit. Thanks to Tiffany & Co.'s brand-new 2024 holiday campaign starring Anya Taylor-Joy, I'm officially counting down the days until December. The mesmerizing campaign film, directed by Jonas Lindstroem, features Anya exploring New York City landmarks wearing her finest jewels and chicest LBD. Watch the video on Tiffany & Co.'s Instagram page.
Coast to Coast
Last week, Maje celebrated its S/S 25 collection with bicoastal dinner events just 24 hours apart. It was held at The Ludlow Hotel in New York and in attendance were Larsen Thompson, Natalie and Dylana Suarez, Mary Leest, and other stylish women. Next, Maje jetted over to the iconic Chateau Marmont in Los Angeles to host Kathryn Newton, Gillian Jacobs, Hilary Rhoda, and Justine Lupe. At the West Coast dinner, I previewed Maje's spring pieces, and I was seriously impressed with the selection. March can't come soon enough.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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