22 Expensive-Looking Shopping Picks From Uniqlo
If you're in the market for expertly crafted wardrobe essentials (which I always am), then you'll already be aware of just how excellent Uniqlo is. Known for both its quality and technical fabrics, the high-street giant has become a minimalist style haunt. That said, there's nothing basic about it. Over recent years, the brand has commanded additional fashion clout thanks in part to its collaborations with JW Anderson and Alexander Wang, putting it firmly on the radar of both editors and influencers alike.
Hannah Crosskey wears a cardigan and trousers from Uniqlo.
This winter, however, I think its collection is stronger than ever. With items from a host of chic outerwear (everything from cropped parkas to pea coats), any-occasion dresses and impossibly soft knitwear to off-duty flannel shirting and the most perfect-fitting jeans, I rarely cross Uniqlo's threshold without garnishing an armful of bags. Well, at prices usually sitting around the £30 to £40 mark, it's hard to contest.
Keep scrolling to shop my edit of the best pieces Uniqlo has to offer this season. If you're not already a convert, you soon will be.
You'll be hard pressed to find another cashmere cardigan at this price.
Try pairing these trousers with trainers and a hoodie when you're off the clock.
Wear with sheer tights and black courts for a laid-back going out look.
Up next, eight winter-ready dress-and-boot combinations that always work.
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.
Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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