In my 20s, my shopping habits were seriously erratic. I bought clothes without any careful thought as to whether or not the pieces I was purchasing would last, were well tailored, or could easily be worn with other pieces in my wardrobe. I shopped any time, any place (as long as it was within my minuscule budget), and I accumulated a mishmash of random clothes faster than you could refresh your Insta feed.
Now that I’m in my 30s, I have unquestionably matured in my sartorial shopping tendencies. Whether I have $50 to spend or $1000, I’m faithful to a handful of brands, and I’m more strategic in my choices, opting for high-quality, wear-forever pieces I can wear on rotation for work, to parties, and at the weekends. Take a peek below as I share the chicest fashion brands to shop in your 30s, no matter what your budget.
$50–$100: Mango
When I’m looking for a luxurious looking piece without the hefty price tag, I always turn to Spanish brand Mango. Their prices range from $20 and $200, and I find are particularly good for jewelry, accessories, shoes, and blouses.
$100–$200: Everlane
For upscale, elevated basics, look no further than the minimalist-chic brand Everlane. Their silk blouses, cashmere sweaters, and sleek leather shoes are guaranteed to last your a lifetime.
$200–$300: Frankie Shop
Thirty-something fashion girls flock to The Frankie Shop for its super on-trend pieces with a twist. Scoop up a chic pair of tailored trousers or an of-the-moment leather blouse. Bonus: You can often find some of their pieces priced at under $100.
$300–$400: Doen
Throughout my pregnancy, I swore by Dôen’s billowy, beautiful dresses and blouses—which always managed to make me feel pretty, no matter how exhausted I felt. Their bohemian, effortless, vintage-inspired pieces deserve a place in any 30-something’s off-duty wardrobe.
$400–$500: Nanushka
Fashion-girl favorite Nanushka never fails to delight the sartorial set with its beautiful high-quality leather and knitted separates. They’ll add a luxurious touch to every outfit.
$500-$600: Ganni
Colorful, fun, and effortlessly cool, you can always trust Ganni to add a playful yet chic touch to your outfits.
$600–$700: Tibi
Tibi is admired by the fashion pack for its modern take on laid-back feminine pieces. They’re the perfect wear-forever pieces to invest in in your 30s.
$700–$800: Khaite
Loved by influencers and celebrities alike (Katie Holmes, Rosie Huntington-Whiteley, and Kaia Gerber are all major fans), the modern brand is ideal for polished staples and elevated basics you’ll cherish forever.
$800–900: Isabel Marant
Channel your inner Parisian and invest in Isabel Marant’s carefree, bohemian, polished pieces. From chic boots to beautiful blazers, these clothes are meant for effortless everyday dressing.
$900–$1000: The Row
If you want to invest in timeless, elegant, high-quality pieces, The Row is a wardrobe must. The brand’s luxurious fabrics and exceptional fits are guaranteed to last you a lifetime.
Up next, five wardrobe investment pieces to have in your 30s.
