Introducing the Single Most Dominant Color Trend From Fashion Month So Far

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(Image credit: David Koma)

Given the sheer quantity of trends that come out of any given runway season, standout colors can oftentimes fail to garner the attention they deserve, being deprioritized in reports because of barely there miniskirts, motorcycle tropes, and voluminous silhouettes. But not this season. After a ubiquitous presence at New York and London Fashion Week, no one can deny that red—specifically a vibrant, chili-pepper red—is one of if not *the* standout trend of fashion month thus far, surpassing even the most shocking garments that've come down the runway.

The list of brands that have included at least one bright-red look is endless, with inclusions ranging from Tory Burch and David Koma to Sandy Liang and Proenza Schouler. And it hasn't only found a place on the runways. On the streets outside of shows, attendees in both London and New York have styled the shade to their hearts' content in the form of handbags, hair accessories, eyewear, ready-to-wear, and more. Below, see every way that chili-pepper red has infiltrated fashion month, from the catwalk to the sidewalk. 

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On the runway:
(Image credit: Tory Burch)

At Tory Burch, red was among a handful of vibrant colors that debuted, both in head-to-toe form as pictured here and via smaller touches like a bright, layered sweater or kitten-heel pump. 

Shop the shade:

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On the streets:
(Image credit: The Style Stalker)

Wearing a bright shade like red doesn't have to be intimidating. Start with one or two pieces in an outfit and then slowly but surely incorporate more and more color into your wardrobe. 

Shop the shade:

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On the runway:
(Image credit: David Koma)

Chili-pepper red was at the core of David Koma's F/W 23 show, from the ambience and set to the actual collection presented. 

Shop the shade:

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On the streets:
(Image credit: The Style Stalker)

Sometimes the coolest way to wear a bright color is to do it extremely subtly. You don't have to do a lot to get a big result. 

Shop the shade:

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On the runway:
(Image credit: Sandy Liang)

From small bow details to fully monochrome looks, Sandy Liang's F/W 23 collection was a bright-red explosion. 

Shop the shade:

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On the streets:
(Image credit: The Style Stalker)

If you ask me, this was one of NYFW's coolest street style looks, and much of that comes down to the saturated shade of the jersey. It just pops.

Shop the shade:

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On the runway:
(Image credit: Proenza Schouler)

I recently went to the Proenza Schouler re-see to check out the F/W 23 collection IRL, and these low-rise leather pants were one of the standouts by far. 

Shop the shade:

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On the streets:
(Image credit: The Style Stalker)

I'll never not want a Bottega Veneta pouch bag, especially now that I've seen it in this bright-red colorway. 

Shop the shade:

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On the runway:
(Image credit: Gabriela Hearst)

This red leather trench from Gabriela Hearst hasn't left my brain since I first laid eyes on it. Truly nothing could be more perfect, especially layered with the eggplant set underneath. 

Shop the shade:

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On the streets:
(Image credit: The Style Stalker)

This Courrèges jacket haunts my dreams quite literally. I might have to go to the store down the street from me and try it on for the umpteenth time. 

Shop the shade:

Coming up: 30 Items the Fall 2023 Runways Practically Forced Me to Buy

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.