Introducing the Single Most Dominant Color Trend From Fashion Month So Far
Given the sheer quantity of trends that come out of any given runway season, standout colors can oftentimes fail to garner the attention they deserve, being deprioritized in reports because of barely there miniskirts, motorcycle tropes, and voluminous silhouettes. But not this season. After a ubiquitous presence at New York and London Fashion Week, no one can deny that red—specifically a vibrant, chili-pepper red—is one of if not *the* standout trend of fashion month thus far, surpassing even the most shocking garments that've come down the runway.
The list of brands that have included at least one bright-red look is endless, with inclusions ranging from Tory Burch and David Koma to Sandy Liang and Proenza Schouler. And it hasn't only found a place on the runways. On the streets outside of shows, attendees in both London and New York have styled the shade to their hearts' content in the form of handbags, hair accessories, eyewear, ready-to-wear, and more. Below, see every way that chili-pepper red has infiltrated fashion month, from the catwalk to the sidewalk.
At Tory Burch, red was among a handful of vibrant colors that debuted, both in head-to-toe form as pictured here and via smaller touches like a bright, layered sweater or kitten-heel pump.
Shop the shade:
An easy wardrobe essential but in a bolder shade that's sure to bring in compliments.
Wearing a bright shade like red doesn't have to be intimidating. Start with one or two pieces in an outfit and then slowly but surely incorporate more and more color into your wardrobe.
Shop the shade:
These sculptural Khaite wedges belong in a modern art museum. If you're looking for a statement pair of sandals for spring and summer, I guarantee you won't regret choosing this exact style.
I've seen this mini in person, and it looks and feels so expensive and structured. TBH, $90 is a steal.
Chili-pepper red was at the core of David Koma's F/W 23 show, from the ambience and set to the actual collection presented.
Shop the shade:
These satin flats are too gorgeous to forget about anytime soon.
Sometimes the coolest way to wear a bright color is to do it extremely subtly. You don't have to do a lot to get a big result.
Shop the shade:
This drop-waist Mara Hoffman sundress is going to be everywhere this summer—just you wait.
If you're looking to incorporate the red-sock trend into your spring wardrobe, this is the pair to move forward with. The color, fabric, brand—everything—are perfection.
From small bow details to fully monochrome looks, Sandy Liang's F/W 23 collection was a bright-red explosion.
Shop the shade:
The perfect party dress doesn't exist—oh wait.
Since the chestnut pair is constantly sold out, my solution is to go bold and pick this red pair instead. It's trendier and will make a far cooler statement.
If you ask me, this was one of NYFW's coolest street style looks, and much of that comes down to the saturated shade of the jersey. It just pops.
Shop the shade:
If your summer wedding calendar is as jam-packed as mine, go add this dress to your shopping cart. You can wear it again and again—and again.
Sheertex tights don't rip—period. Their strength is unmatched in the hosiery business, so the fact that there is a red pair now feels kismet.
I recently went to the Proenza Schouler re-see to check out the F/W 23 collection IRL, and these low-rise leather pants were one of the standouts by far.
Shop the shade:
Velvet anything will get a rise out of me lately, but the back on this dress is especially alluring.
The Adidas x Gucci collab couldn't have come at a better time, with Adidas's sneakers at peak popularity right now. Of all the Gazelles on the market, though, this style is the coolest by far.
I'll never not want a Bottega Veneta pouch bag, especially now that I've seen it in this bright-red colorway.
Shop the shade:
If I don't own this sweater in the next month, my wardrobe is going to seriously suffer.
Take a simple white T-shirt and pair of jeans and turn them into a fashion-girl ensemble that'll get worn again and again.
This red leather trench from Gabriela Hearst hasn't left my brain since I first laid eyes on it. Truly nothing could be more perfect, especially layered with the eggplant set underneath.
Shop the shade:
I can't believe this duster coat is still in stock. From the price to the color, everything about it screams sold out.
The going-out top that beats all other going-out tops. Now to find somewhere to actually go…
This Courrèges jacket haunts my dreams quite literally. I might have to go to the store down the street from me and try it on for the umpteenth time.
Shop the shade:
It's the perfect spring layer, as proven by how long it's been around. First produced in 1963, the Courrèges vinyl jacket has been loved for decades, whether vintage or new.
I have these in another color, and let me tell you, they're so comfortable while looking very flattering and stylish.
Me? Well, I'm obsessed. And that's all I have to say about that.
Coming up: 30 Items the Fall 2023 Runways Practically Forced Me to Buy
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
-
The Elegant Color That Stylish People in Copenhagen and London Are Wearing With Red
We'll be seeing a lot more of it in 2025.
By Nikki Chwatt
-
Sorry to My Black Coats, But Chic Women in NYC Convinced Me to Prioritize This Color Instead
From Gisele to Katie.
By Eliza Huber
-
The Ultra-Rich Color Trend That Is Chocolate Brown's Close Cousin
Family ties.
By Jasmine Fox-Suliaman
-
Is It Just Me, or Is Every Stylish Woman in L.A. and NYC Wearing This Elegant Bag Color?
Sorry, black bags.
By Nikki Chwatt
-
Katie Holmes Wore the Pretty 2025 Color Trend Everyone Will Pair With Jeans
Take note.
By Allyson Payer
-
I Live in Brooklyn—These Are the 5 Current Trends I Never See People Wearing
Buzzier than burgundy and suede.
By Natalie Cantell
-
Katie Holmes, Kendall Jenner, and Dua Lipa Just Wore the Rich-Looking Color Trend French Women Love
Classic and chic.
By Judith Jones
-
Hailey Bieber Wore the Pant Color Trend Fashion People in Europe Are Buying in 2024
It's as useful as black.
By Allyson Payer