These 7 Colors Are Now Trending, Courtesy of the Street Style Set
With one fashion week down and four more to go, we’re already getting our sartorial juices flowing with all the cool looks we’re spotting on the street. (We all know that the street style outfits are just as exciting as the runway ones.) The Copenhagen street style set never disappoints. They are quick to show off new brands, they embrace exaggerated silhouettes, they experiment with layers, and they're not afraid of prints and color. Today we’re honing in on some of those colors that we’ve been seeing our favorite fashion muses wearing—encouraging us to venture beyond black and beige and add some fresh shades into our daily wardrobes. From unexpected hot pink to eye-catching butterscotch yellow, scroll below as we share seven colors that are now trending hard thanks to the street style set, and shop the coolest picks to try them out yourself.
Butterscotch Yellow
If there's one color Scandi girls love, it's yellow. We saw a richer, deeper shade of the hue on the streets—either worn from head to toe for a statement look or as an accent with contrasting blue hues and neutrals. However you wear it, the shade will add an unexpected twist to your fall wardrobe.
Shop the color trend:
Chili-Pepper Red
The fiery hue adds drama and excitement to your everyday outfits. Pair it with neutral browns, beiges, and custards for a chic daytime look.
Shop the color trend:
Bluestone
From gray-tinged wintery blues to sky-blue pastels, the pretty hue looks grown-up when worn in the form of chic suits and tie-neck blouses.
Shop the color trend:
Purple Palette
From soft lavender to muted mauve, purple continues to be a fashion-girl favorite on and off the runways. It's much easier to wear than you think. Invest in a chic lilac dress or pair with gray or brown knits for the cooler season ahead.
Shop the color trend:
Hot & Cool Pink
The fashion crowd at Copenhagen loves to embrace lively pinks. From standout hot pink to cooler pink tones, the fun color adds a spirited touch to any outfit.
Shop the color trend:
Tiger Orange
Feeling fearless? Nothing turns heads quite like an energetic and daring orange hue. Go for a full-on maxi dress or, for a subtler take on the trend, wear the color on a skirt or blouse.
Shop the color trend:
Vanilla Custard
If you're looking for subtler colors to try this season, then sumptuous cream and beige tones are your perfect choice. The expensive-looking neutral shades are gorgeous when layered in different fabrics.
Shop the color trend:
Up next, these will be the five biggest color trends of fall and winter 2019.
Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
The Elegant Color That Stylish People in Copenhagen and London Are Wearing With Red
We'll be seeing a lot more of it in 2025.
By Nikki Chwatt
-
Sorry to My Black Coats, But Chic Women in NYC Convinced Me to Prioritize This Color Instead
From Gisele to Katie.
By Eliza Huber
-
The Ultra-Rich Color Trend That Is Chocolate Brown's Close Cousin
Family ties.
By Jasmine Fox-Suliaman
-
Is It Just Me, or Is Every Stylish Woman in L.A. and NYC Wearing This Elegant Bag Color?
Sorry, black bags.
By Nikki Chwatt
-
Katie Holmes Wore the Pretty 2025 Color Trend Everyone Will Pair With Jeans
Take note.
By Allyson Payer
-
I Live in Brooklyn—These Are the 5 Current Trends I Never See People Wearing
Buzzier than burgundy and suede.
By Natalie Cantell
-
Katie Holmes, Kendall Jenner, and Dua Lipa Just Wore the Rich-Looking Color Trend French Women Love
Classic and chic.
By Judith Jones
-
Hailey Bieber Wore the Pant Color Trend Fashion People in Europe Are Buying in 2024
It's as useful as black.
By Allyson Payer