My role as a digital fashion editor means that I'm constantly surfing the web in search of the coolest shopping picks to recommend to you. It also means that in a given week, I look at thousands of items to determine what's actually worth buying and recommending to you, lovely WWW reader. I won't lie—sometimes it does feel like I've seen it all. When you're scrolling through new-arrivals sections at the rate that I am, it takes something extra special to earn your attention. Despite it, the trendy buys you're about to see here are doing just that.
Remember when Carrie Bradshaw proclaimed, "Shopping is my cardio"? Well, I'm pretty sure she would have been talking about these fall shopping finds under $100. They're heartbeat-raising, shock-inducing, and all-around epic buys that are somehow, believe it or not, also affordable. Nope, it doesn't make sense, but I'm not questioning it. I'm simply adding them to my cart.
Ahead, see for yourself all the trendy buys that are impressing me right now.
I think this one speaks for itself.
Immediately yes.
This has me ready to ditch all my fall neutrals.
Okay, & Other Stories. I see you.
Excuse me?
Not only are these cool, but they're also beyond comfortable.
The dress our editors can't stop texting each other about.
I'm intrigued…
Jeans rarely warrant a gasp, but these are kind of the perfect slouchy shape.
This texture!
Oooh.
Eloquii understood the assignement.
No, we're still not over cutouts.
This color combo is really something special.
Simple but impactful.
Okay fine, SourceUnknown. Take all my money!
No one will believe you spent less than $50 on this pretty piece.
It's not every day that you find a cool leather jacket for under $100.
This shade of blue does things to my heart.
Big rich-mom energy over here.
How is this only $95? It looks like it should be far pricier, just saying.
The trendy basic to end them all.
I saw our associate branded content editor Aniyah wearing this Afrm print recently and immediately took note.
If the '70s are your style vibe, you need these in your life.
Simple but far from boring.
Stunning doesn't even begin to describe it.
Unexpected but oddly really wearable and practical.
The collared top to end them all.
Speaking of cool affordable finds, see the under-$40 pieces our editors stan for fall.
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I'm a Fashion Editor Who Loves Effortless Vacation Essentials—25 Gap Finds That Caught My EyeMany are even on major sale.
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If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try InsteadBring on the luxe-looking outfits.
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It's Music Festival Season—40 Styles the Chicest Festivalgoers Are ConsideringYour shopping guide awaits!
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I Mostly Shop for Prescription Glasses Online—4 Retailers That Sell *Actually* Cute FramesYour guide to chic frames awaits.
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9 Top, Jeans, and Shoe Outfit Combos That Fashion People Will Be Wearing This SpringI plan to re-create these ASAP.
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I'm a Fashion Editor—42 Things I'm Buying for My Chicest Spring YetFrom Jacquemus to Gap.
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I Never Wear These Outdated Staples Anymore—6 I'm Buying to Freshen Things UpClearing out.
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These $30 Gap Sandals Are Just as Cool as the $650 Pair That's Been on My Mind Since Last SpringThey are currently on sale for just $17.
