I scroll through a lot of retail sites every day as I'm doing market research for various stories. What excites me most? I love finding new releases at go-to shops and uncovering the special gems that could become wardrobe staples. And this season, the new arrivals at H&M and Zara are particularly strong.
The offering at both retailers is full of pieces that could become front-runners in many wardrobes. I'm talking about pieces with saturated hues and modern tailoring, for instance, that are in line with this year's top fall trends. For those of you who want to stick to the basics this fall, Zara and H&M also have a range of elevated, highly versatile staples like loose jeans and cute cardigans. So if you're looking for a bit of shopping inspiration, keep scrolling to check out the new H&M and Zara items that I think will be big hits this season.
H&M
Into this longline silhouette.
Can't go wrong with a white, oversize button-down shirt.
Chic.
Talk about modern tailoring.
This vest-over-a-tee look is so cute.
Wide-leg jeans are a go-to for many fashion people.
Fresh fall boots.
The zip hem is a nice touch.
These slingbacks are very elevated.
This dress would also look great with jeans for a denim-on-denim vibe.
Feeling the fall vibes here.
Comfy dress.
these pants are so sharp, especially with the matching vest.
Cable-knit is a key detail this season.
Another cozy cardi.
Zara
Saturated hues are where it's at this fall.
A wonderful shirt.
I'm feeling this contrasting stitching.
Another beautiful, bold hue.
This lightweight jacket is ideal for fall layering.
Distressed jeans for the win.
Eye-catching.
The draping here is stunning.
Make that statement.
Sleek.
Not your average sweater.
Pretty ribbed skirt.
Adorable jacket.
These flats look so expensive.
Spot on.
Next, check out more chic fall picks.
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My Friend Wants a Chic Wardrobe—I Sent Her These Early Black Friday Fashion DealsDiscounted gems from Nordstrom, Zara, J.Crew, and more.
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These 25 Incredibly Chic Sale Picks From Revolve Scream Fashion PersonThese cool-girl picks are bound to sell out fast.
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90s Rom-Coms and Chic Suits—Camille Charrière's New Fashion Collab is a Must-SeeIt might be my favorite collab of 2024.
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A Fashion Editor Walks Into Aritzia—30 Fall Picks She'd Buy ImmediatelyMake room. You're about to do a haul.
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I Have a Feeling These 30 Zara, Madewell, and J.Crew Items Will Sell Out by November 30Haul incoming.
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Every Chic Person You Know Will Be Embracing This Spring Trend in 2025It's Carolyn Bessette-Kennedy coded.
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Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run"[Styling] has made my world so much bigger."
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Trust Me—Buy These 26 ThingsHello, fall.
