When it comes to shopping, I'm not one for panic-buying or making useless splurges in the sales. Rather, my tactics are the same as many editors at Who What Wear UK, and we all apply our trusty shopping methods when shopping online, especially when deals are running during Amazon Prime Day. Whether it's wise beauty restocks (replacing your empties will never be a mistake) or classic shoe styles, now is the time to invest in tried-and-tested pieces rather than risk your hard-earned cash on something radically different. This is why, when it comes to fashion, it pays to choose simple, elevated items that are neither on-trend nor out of style, but classic and long-lasting.
So when it came to searching through hundreds of thousands of products for Amazon Prime Day, I thought it best to keep my all-important filter in mind. It's also worth noting that the retailer isn't just a secret gem for fashion—you'll find amazing deals on beauty tools and skincare, household essentials, tech and gadgets which all happen to make great gifts too—but, you do have to dig a little deeper to find the stylish gems. That's where I come in with my selection of chic, understated fashion buys that will set you up nicely for summer.
With just a few simple items that all come in at under £60 each (most for even less), I've pulled together multiple outfits that look anything but cheap. And the best part is that all the items are interchangeable across the outfits, allowing for a rotation of so many combinations for every occasion. That's what a capsule is all about, right? Remember, Amazon Prime Day sales are available to Amazon Prime members, so there's no time like the present to get ahead of the game and sign up for an Amazon Prime membership here (after all, It's free for 30 days). So sit back, relax, and get ready to recreate some easy outfits without even spending a pound. Keep scrolling to see…
What Is Amazon Prime Day?
Amazon Prime Day is a two-day sale event exclusively for Amazon Prime members. The sales range from the best of beauty to new in fashion, with plenty of other savings on tech and homeware. There's beauty tools we've been wanting to try, health and wellness items for a summer reboot, home appliances (a couple of the team are in the process of moving), and bits and pieces in between.
When Is Amazon Prime 2024?
Amazon Prime Day is a bi-annual event that runs in July and October each year. We will let you know as soon as we find out the next dates.
How to Access Amazon Prime Day Deals:
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It's free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don't want to pay the monthly fee going forward).
When Does Amazon Prime Day 2024 End?
The event lasts for two days, and the next one is expected in July.
SEE THE EXPENSIVE-LOOKING YET AFFORDABLE AMAZON FINDS I RATE:
1.TRENCH COAT + JEANS + FLATS
Style Notes: A throw-on trench like this is such a useful wardrobe staple. You can wear it all year round, and for autumn I plan on styling it with a simple top, some reliable Levi's (at an even better price!), and some polished accessories for work and drinks/dinner dates.
SHOP THE LOOK:
The perfect cut and colour.
Levi's Ribcage jeans are the kind of clever purchase you know you're not going to regret.
The foundation for so many great outfits.
I've fallen hard for these woven flats which come in ivory, silver and gold too.
A does-it-all bag.
2. OXFORD SHIRT + WIDE LEG DENIM + LOAFERS
Style Notes: A striped shirt is a timeless, elegant staple. To make it feel modern (and autumn-ready), wear it with wide leg jeans, loafers and acomfy knit to shoulder robe.
SHOP THE LOOK:
No one will believe this is under £20.
These will never go out of style.
Designer loafers at 45% off!
I've relied on simple black leather bags for years, but this bucket bags shape feels very 2024.
Fine knit cardigans are timeless.
3. Long Black Dress + Statement Bag + Dressy Sandals
Style Notes: A good black dress is another wardrobe staple that never goes out of fashion. I love how luxe this one feels and how the minimalist takes makes it look even more expensive. Up the dressy vibe with a pair of smart sandals, and a colour pop-bag for a look that will take you anywhere and everywhere.
SHOP THE LOOK:
A dead ringer for Skims.
More polished than your average gold hoops.
I'd quite like to own this in every colour.
Woeth snapping up now at full price.
Finish off your look with a compliment-inviting fragrance to bring it all together.
4. CAR COAT + CHUNKY KNIT + KNEE HIGH BOOTS
Style Notes: For a cosy weekend walks or a chilly commute to the office,, you can't beat a car coat and knee high boot combo. Effortlessly chic, always.
SHOP THE LOOK:
The perfect transitional coat,, and for under £65!
The chicest style of knit around.
If you've fallen in love with Stuart Weitzman boots but they're out of your budget, these make a great alternative.
This comes in no less than 24 different colours (and you can fund the tortoiseshell colourway is in Prime deals day).
More Capsule-Wardrobe Buys From Amazon
You can't deny the eternal appeal of the ankle boot.
This looks at least twice its price tag.
This might be Amazon's best-kept secret.
The best time of year to buy Levis.
Just add a maxi dress and strappy sandal for a polished summer look.
Is it too soon to be thinking about hibernating?
Hello, could-be-designer tote!
Denim skirts are having a moment.
Just in time for Christmas.
This shade of chocolate brown is so effective.
Size up and wear loosely unbuttoned.
Seriously. There are so many discounted pairs.
A true wardrobe essential.
Perfect for a bigger bust.
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